Iconic cheese brand Tillamook is celebrating National Cheddar Day in the most over-the-top way possible — by giving one lucky fan a boatload of cheese.
And by boatload, the brand means exactly 1,909 pounds of its signature cheddar, a nod to the year its farmer-owned co-op was founded.
The massive giveaway honors Tillamook's 116-year legacy, which began when its founding farmers set sail on the Morning Star to share their cheese beyond the Oregon Coast.
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In a press release, Tillamook County Creamery Association (TCCA) EVP of Marketing Kate Boltin highlighted the co-op's unwavering determination:
"Since the ship's maiden voyage, we've continued to deliver an unwavering commitment to quality ingredients you can taste. That's why we're going overboard this year by gifting a literal boatload of cheese."
The giveaway runs through February 20, and in true Tillamook fashion, the fun isn't stopping there.
The first 15,000 entrants will also receive a free cheese coupon worth up to $6. Fans can enter now at the brand's website before the ship sails.
Tillamook's campaign reinforces its distinct brand voice by blending heritage storytelling with a playful, over-the-top giveaway.
This approach not only highlights the brand’s farmer-owned authenticity but also reinforces its commitment to quality and community in a way that feels both nostalgic and fresh.
By embracing bold, consumer-centric activations, Tillamook transforms passive brand awareness into active engagement, encouraging deeper emotional connections with its audience.
Three Cheers for Cheese
To mark the occasion, Tillamook is launching a brand campaign that brings its storied history to life.
The creative work by Leo Burnett Chicago pays tribute to the brand's origins and the fans who share its passion for premium dairy.
A set of nine ads highlights the many things people will do for the love of dairy.
One spot features a little speedboat making a very important delivery of Tillamook ice cream to a small coastal town.
Outside a general store, townsfolk line up with their own spoons, eager to feast on their favorite treat.
Another commercial centers around the exact time Tillamook was founded, declaring 9:05 a.m. to be "Cheddar o' Clock."
The omnichannel campaign highlights Tillamook's deep roots as a farmer-owned co-op and celebrates the love of full-flavored cheddar.
With rich visuals and heartwarming storytelling, the campaign invites fans to embrace the same dairy-fueled enthusiasm that inspired the brand's journey back in 1909.
Meanwhile, last October, Murray's Cheese partnered with Sarah Jessica Parker's wine brand Invivo X, SJP to launch a special curated collection.
