Murray's Cheese is taking wine and cheese to the next level, forming a partnership with Sarah Jessica Parker's award-winning wine label Invivo X, SJP.
Centered around a classic pairing, the collaboration has produced its own unique offerings, including a special selection of cheeses curated by the "Sex and the City" star that goes perfectly with her wines.
"SJP X Murray's: The Curated Collection" contains a delightful assortment of caramelly Estate Gouda, doughy Taleggio, and nutty Young Manchego, accompanied by sea salt crackers, olives, and specialty jams.
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For cheese lovers, the collab also produced "Cobblestone," a custom handcrafted cave-aged cheese infused with Invivo X, SJP Sauvignon Blanc.
The exclusive offering is one of nine cheeses created to celebrate the 20th anniversary of Murray's Cheese caves.
According to Murray's Cheese Chief Strategy Officer Elizabeth Chubbuck, the collaboration between the two brands felt like a journey on its own, which culminated in a perfect pairing.
Sarah Jessica Parker chimed in in the press release, sharing how her love for cheese and wine inspired the new collection:
"Learning about the cheese-making process, meeting the Murray's team and tasting the creamy soft cheese made with our Sauvignon Blanc was remarkable. You can't believe those subtle hints of lime and passionfruit from the wine – it tastes incredible."
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Additionally, the two brands held a limited wine and cheese masterclass last October 16, taught by Invivo winemakers and partners Tim and Rob, who hail from New Zealand.
The collaboration is available now on Murray's Cheese website, as well as Murray's Cheese counters at Kroger stores across the U.S.
Despite being a fairly new brand, Invivo X, SJP has garnered much attention thanks to its celebrity owner, excellent quality, and striking logo.
Logo designs are a key part of a wine brand's identity, setting it apart from the vast selection of bottles on a shelf.
Wine, Cheese, and SJP
To mark the collaboration, SJP also made a special appearance at a Murray's Cheese location in New York to discuss all things cheese.
An eight-minute-long video feature posted by Kroger sees the iconic actress sharing her best tips and personal favorite pairings in an interview setting.
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Enjoying a spread of cheeses and wines, the actress displayed her signature charm and vast knowledge of flavors.
Aviation Gin, another celebrity-owned liquor brand, launched a new campaign starring co-founder Ryan Reynolds last month in support of Negroni Week.
