Teleflora has launched its holiday ad campaign “Power of Wishes,” aimed at raising $250,000 for the Make-A-Wish Foundation.
The flower company worked in partnership with Director Sune Sorensen and The Wonderful Agency, the in-house advertising agency of healthy products brand The Wonderful Company.
"Power of Wishes" features a heartwarming story of a hospitalized boy and a magical snowman while encouraging donations to grant life-changing wishes for children battling critical illnesses.
The campaign will contribute $10 for each snowman built at Teleflora’s in-person activation at Rockefeller Center on December 11.
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Additionally, customers can trigger donations by ordering seasonal bouquets or engaging with Teleflora’s social media posts, with the brand donating $5 for every like on its #LoveOutLoud post until December 31.
The goal is to support Make-A-Wish in granting wishes to over 4,000 children facing life-threatening diagnoses this holiday season.
Sorensen, who has worked with Teleflora and Make-A-Wish for two consecutive years, explained the personal nature of the campaign, having been hospitalized as a child:
"I felt strongly about maintaining a level of authenticity — despite the nature of such an enchanted rendezvous — because at the core of the story, it’s about a boy who’s alone in a hospital and just wants to be with his… Dad.”
With more children being diagnosed with critical illnesses, the campaign’s goal of raising money will make a significant impact on the lives of these kids and their families.
The snowman activation at Rockefeller Center adds an interactive element, encouraging people to get involved while also fostering a sense of community.
Brands have embraced emotional storytelling and giving back, showing how powerful purpose-driven branding can be in connecting with people on a deeper level and making a real impact, especially during the season of giving.
'A Dream Is a Wish Your Heart Makes'
The full 90-second spot opens in a pediatric ward, where a young boy sits on his bed, scribbling letters to Santa but crumpling each one in frustration, struggling to figure out what to wish for.
Suddenly, his attention is drawn to a snowman standing beneath a flickering street lamp outside his window.
Excitedly, he dresses quickly and runs to the snowman, saluting it and saying, “I wish you were here.” To his surprise, the snowman salutes him in return.
The boy rushes back inside to grab his soccer ball, baseball glove, and notebook, eager to play with his new snowman friend.
Meanwhile, a nurse enters his room to tidy up and discovers a letter to Santa that reads, “I wish my dad was here. I miss him a lot.”
The boy and the snowman continue their playful adventures — playing catch, telling stories, and making silly faces, capturing the memories by taking photos with his magical friend.
The scene shifts as the boy wakes up in his hospital bed, looking out the window to find that the snowman has melted. On the table, a bouquet with a note from Teleflora reads: “Some wishes do come true.”
Just then, a man in a U.S. Navy uniform appears at the door. The boy’s face lights up, and he runs to him, calling out, “Dad!”
The short film closes with the words, “Believe in the power of wishes," followed by the Teleflora and Make-A-Wish logos.
Recently, USPS and Toys "R" Us launched a similar campaign with their Operation Santa program, allowing "adopters" to fulfill gift requests online.
