-author-avatar_thumbnail.jpg){kind=avatar}
Cafe chain Starbucks unveiled its latest spot that spotlights the hustle and bustle of the holiday rush.
Helmed by agency TBWA\London, the beautifully animated commercial shows viewers the reality for many during the holiday season — at home, in the grocery, and in the office.
While things can get hectic, "Drink in, Breathe Out" aims to show that Starbucks can be a place to unwind, offering customers a break with hearty cups of holiday drinks.
View this post on Instagram
Notably, the spot makes use of different animation techniques such as stop motion, 3D sets, and 2D drawings to create a vivid depiction of a man coursing through his holiday to-do's.
"Amidst the holiday rush, Starbucks can offer a moment of calm when it’s needed most. Drink In, Breathe Out is about uplifting the everyday by encouraging more moments of calm amidst the chaos," Starbucks VP of Marketing and Product Michelle Lin said in a statement.
"We want to remind people that we’re a community coffee house where people can pause, reconnect, and share meaningful moments, whether with loved ones or with themselves," she continued.
View this post on Instagram
Furthermore, the spot also highlights the cafe giant's iconic red cup marking the start of seasonal drinks such as Toffee Nut Latte, Gingerbread Cream Iced Chai Tea Latte, and Caramel Waffle Cream Iced Latte.
It's almost impossible not to think of Starbucks as soon as the holidays kick in.
As a heritage brand, it knows how to connect with its audience and drive brand recall during this season — a sound brand marketing strategy that has worked wonders over decades.
A Holiday Run
The 30-second commercial kickstarts with a man frantically making his way out of the house, passing by a chaotic living room where his family members run around and get tangled in Christmas lights.
He then visits the supermarket to do some holiday groceries, but certainly not without a ruckus. Kids play and sprint across aisles, leaving the man distraught.
Next, he visits the annual company Christmas party, where all his co-workers laugh and dance around the office.
View this post on Instagram
Finally, he goes to Starbucks, where he finds solace in a sweet cup of their holiday drinks.
He then heads home, hands a drink to his wife, and finds comfort with his family amid the chaos.
"Drink In, Breathe Out," the screen writes, as the spot ends.
Previously, the coffee giant launched a campaign that explored the comfort its Frappucino drink brings to customers.
-author-avatar_mobile.jpg){kind=avatar}
