Award-winning DJ and producer Steve Aoki has been officially made the Chief Snacking Officer of up-and-coming snack food brand Cheddies.
Aside from being a global touring musician, Aoki is a pop culture icon who has explored food and lifestyle ventures.
This time, he's bringing his energy and personality to Cheddies to shake up the snacking world.
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In a press release, Aoki shared how much he loves having healthy snacks while on tour:
"When I discovered Cheddies, their savory taste and satisfying crunch had me hooked right away. That's why I'm excited to join the team as Chief Snacking Officer. Together we are going to remix snack culture through rich flavors and bold ideas."
Meanwhile, Cheddies CEO Anish Sheth highlighted the company's excitement over the partnership, which perfectly aligns with the brand's mission to create a delicious snack with a positive environmental impact.
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Aoki will help the brand through product development, limited-edition giveaways from his multimedia project HiROQUEST, and video content.
Teaming up with Aoki gives Cheddies a chance to better express its brand values through a known personality.
As an influencer marketing move, it will also help the brand scale its audience through Aoki's massive following, having 11.6 million followers on Instagram alone.
Big Cheese
Cheddies is known for its natural ingredients, including organic cheese from regenerative dairies.
The brand has quickly gained a cult following thanks to a combination of tasty flavors, nutritional value, and environmental responsibility.
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At 5 grams of protein per serving, the snack positions itself as a healthy and innovative alternative in a saturated market.
Meanwhile, last month, Cheetos auctioned off a Cheetos Puff duct-taped to a wall in a satirical marketing stunt inspired by a controversial art piece.
