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Key Takeaways:
- Squarespace launched a new Acuity Scheduling campaign focused on helping entrepreneurs gain more control over their schedules.
- The hero spot highlights various business owners whose daily workflows are simplified by the scheduling tool.
- With a clean visual style and clear message, the campaign runs through July across U.S. digital channels.
In a fast-moving world, Squarespace wants entrepreneurs to slow down to be able to do what they love.
The website-building platform has launched a new campaign for its scheduling tool with a message that will feel familiar to anyone running a business solo: there’s never enough time.
Created by Squarespace’s in-house creative team, the new commercial “Make the Most of Your Time,” shines the spotlight on Acuity Scheduling, which helps businesses have control over their schedule.
The spot sees the everyday hustle of entrepreneurs and how Acuity helps them streamline one of their most tedious tasks.
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Whether you're a consultant, accountant, hairstylist, or creative professional, Squarespace's Acuity Scheduling makes booking a piece of cake.
"A common pain point we hear from entrepreneurs is that they end up spending too much time on everything except what they're passionate about," said Nate Skinner, Senior Director of Brand and Creative Strategy at Squarespace.
"That's especially true with business-service customers like accountants and consultants, whose expertise is highly specialized, but not necessarily geared towards handling scheduling or day-to-day admin.
This campaign positions Acuity as more than just a scheduling tool, but as a way to help entrepreneurs reclaim their time and focus on what they do best."
For creative agencies and brands alike, the latest campaign from Squarespace shows the importance of clear messaging around utility.
This approach can emphasize emotion and function to its target audience, especially when the point is grounded in real user frustrations.
Time Is the Biggest Luxury
“Make the Most of Your Time” is built around variety.
Viewers see a consultant running client calls while on the go, an office worker jotting dates and marking his calendar, and a hairstylist with her client.
Despite their differences, each one faces the same problem: time management.
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With its high-paced cuts and rhythmic editing, the video plays like a day-in-the-life full of meetings, emails, and appointments, all stitched together into a visual sprint.
Until Acuity Scheduling swoops in to save the day.
Coupled with a narration in the form of witty questions, I think the fast-paced commercial really drives the message home to the right audience.
"Would you like to spend your whole day planning your whole day?
Do you wish you had the time to make the time to find the time, so you don't spend all your time just asking, 'What time works for you?'"
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The campaign is now live across the U.S. and will run through July across in-stream and connected TV placements.
By zeroing in on scheduling, Squarespace positions Acuity as not just another business tool.
It's a meaningful way for entrepreneurs to take back their most valuable resource: time.
Meanwhile, Pedigree just unveiled a comedic spot to highlight a new product, putting Nonna and her saucey recipe front and center.
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