Spirit Airlines is celebrating the holidays with a playful new activation created by its agency of record, Tombras.
Introducing the Spirit Seat Blocker: Holiday Edition — a tray designed to help travelers block out anything that dampens their holiday spirit.
Building on the success of its #NotInTheMiddle campaign with actor Frankie Muniz, Spirit Airlines is spotlighting its Go Comfy travel option, which enhances space by blocking the middle seat with a custom tray.
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The campaign leverages humor to reinforce brand personality and engage audiences during a time when stress levels can run high.
As a festive spin, one lucky traveler will get the chance to take home a Spirit Seat Blocker along with two Go Comfy roundtrip tickets to make holiday travel merrier than ever.
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Rana Ghosh, senior vice president and chief transformation officer at Spirit Airlines, said Spirits is making the holidays “More Fly” this holiday season.
“Whether you’ve been naughty or nice or just need some extra elbow room, Spirit makes the holidays More Fly – even when you’re not in the sky.”
This holiday activation exemplifies how creative advertising agencies like Tombras are reshaping brand engagement with humor and innovation.
Go Comfy with Spirit Airlines
The Go Comfy ad opens with a narrator highlighting Spirit Airlines’ “Go Comfy” option, which lets passengers block the middle seat for extra comfort during travel.
But the fun doesn’t stop there. The ad playfully imagines the “block” in action beyond the plane, turning holiday gatherings into a drama-free zone.
From there, it rolls through a series of laugh-out-loud scenarios showing just how many “people to block” you might encounter this season.
The ad concludes with a call to action, encouraging viewers to book their flights for a shot at the coveted Spirit Seat Blocker and two Go Comfy roundtrip tickets.
Earlier this year, Spirit Airlines launched its first major rebrand campaign with creative agency VML, dubbed “More Fly.”
