Key Takeaways:
- ITO EN debuts special-edition Oi Ocha green tea bottles featuring Shohei Ohtani in the U.S.
- A second bottle, showcasing Ohtani in his Dodgers uniform, arrives in May.
- A portion of the proceeds will be allocated to support ITO EN's community projects.
ITO EN is bringing a special collector's item to baseball fans in the U.S.
The leading Japanese green tea brand has just announced the launch of a special limited-edition Oi Ocha bottle featuring Los Angeles Dodgers star Shohei Ohtani.
As one of the most recognized names in Major League Baseball, Ohtani has been a global brand ambassador for ITO EN since 2024.
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In a press release, Ohtani spoke about his long-standing love for the brand.
"I have loved Oi Ocha since I was a child, and I still drink it in LA. ITO EN and I will continue to work together to spread the appeal of tea to people all over the world, so please keep an eye on us."
ITO EN President and Executive Officer Daisuke Honjo chimed in to highlight how the bottle pays tribute to Ohtani while offering a refreshing taste of Japan.
The first edition, showing Ohtani in casual attire, is available now at major retailers and on Amazon.
A second version featuring the athlete in his Los Angeles Dodgers uniform is set to be released in May.
ITO EN smartly leverages Ohtani's star power to expand its U.S. presence, reinforcing its brand identity by associating with a globally recognized athlete.
This campaign turns a simple product launch into a cultural moment, strengthening consumer recall and loyalty.
Supporting Communities Through Tea
Beyond celebrating Ohtani's career, ITO EN is using this launch to support its "Green Tea for Good" initiative, which was introduced last year in partnership with the athlete.
A portion of proceeds from the special-edition bottles will go toward community projects, including cherry tree plantings in Torrance, California, and a beach clean-up at Kapiolani Park in Hawaii.
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By focusing on cultural heritage and sustainability with one of baseball's biggest names, ITO EN continues to grow its global presence while introducing more consumers to the health benefits of green tea.
Earlier this year, ITO EN began strengthening its partnership with Ohtani by announcing a multi-faceted collaboration with Major League Baseball and the Los Angeles Dodgers.
