Key Takeaways:
- Inspired by horchata, Selena Gomez's new OREO cookie features chocolate cinnamon wafers and dual-layered creme with cinnamon sugar.
- Every package features six custom cookie designs that reflect moments from Gomez’s life and connection with her fans.
- Proceeds support Gomez’s Rare Impact Fund, aiding global youth mental health access.
What do horchata and a global pop star have in common? A brand-new OREO, that's what!
Selena Gomez has teamed up with OREO to create a new limited-edition cookie inspired by horchata, a traditional drink she enjoyed growing up.
The flavor includes chocolate cinnamon wafers filled with two layers of creme, one with cinnamon and chocolate, the other with sweetened condensed milk and cinnamon sugar.
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But this release is not just about a new flavor.
It introduces the first OREO cookie to feature a celebrity’s signature, which appears in roughly one out of every three packs.
Each package also includes six cookie designs that reference Gomez’s music and fan base.
One of them spells out “Selenators,” giving longtime followers a small detail made just for them.
The launch follows OREO’s earlier collaboration with Post Malone.
Did I create the best @OREO ever? 😉 These new OREO Cookies hit shelves 2/3 #adpic.twitter.com/ODNkyGvFED
— Post Malone (@PostMalone) January 22, 2025
This time, Gomez’s involvement adds a more personal dimension, connecting her cultural background with one of the most recognizable snack brands in the world.
In a press release, Gomez shared about how much the project meant to her, sharing that the flavor was designed to offer comfort and reflect a familiar taste from her past.
"Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment.
I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavor gives it this horchata feel, and I'm excited for my fans to try it."
Purpose-led products can strengthen emotional brand loyalty.
And linking a limited-edition item to a social cause adds depth to the purchase and strengthens consumer connection.
Cookie With a Cause
The collaboration also supports a nonprofit effort.
A portion of the proceeds will go to the Rare Impact Fund, which Gomez founded in 2020 to help expand access to mental health resources for young people.
OREO VP Michelle Deignan said the project reflects Gomez’s world, from her heritage and fan community to her career in music.
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Presales start June 2 on OREO’s website.
The cookie will reach shelves on June 9 in the U.S., Canada, Brazil, Australia, and New Zealand, but only for a limited time.
Fans interested in collecting the designs or trying the horchata-inspired flavor will need to act quickly.
A similar focus on tradition is guiding Del Real Foods’ latest campaign, which highlights Hispanic grandmothers and authentic cooking over artificial trends.
