Little Caesars, the Official Pizza Sponsor of the NFL and the world's third-largest pizza chain, is making a big play for Super Bowl LIX with a new campaign starring Emmy-winning actor Eugene Levy.
Helmed by the brand's in-house creative team as a part of its "TASTES LIKE WHOA" platform, the effort highlights the chain's latest addition to its Crazy Puffs lineup: the all-new Bacon & Cheese Crazy Puffs.
Making a surprise cameo is his daughter, actress Sarah Levy, who co-starred with her father in the award-winning series "Schitt's Creek."
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In a press release, Little Caesars CMO Greg Hamilton shared how the brand continues to deliver innovative and entertaining campaigns:
"With Eugene Levy at the helm, we've created a spot that's as deliciously entertaining as Crazy Puffs themselves. Working with such iconic talent showcases our commitment to delivering not only amazing flavors but also unforgettable brand experiences."
The commercial was preceded by a pair of teasers featuring Levy practicing his lines.
A few eyebrow-themed memes and videos were also posted to the brand's social media account to tease the launch of campaign.
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The new Bacon & Cheese Crazy Puffs is the latest addition to a lineup that includes Pepperoni and Four Cheese flavors.
Featuring a mix of mozzarella, muenster, cheddar, pizza sauce, applewood-smoked bacon, a buttery garlic drizzle, and parmesan cheese, the offering will be available in Little Caesars stores starting February 3.
Little Caesars frequently collaborates with celebrities and athletes as part of its culturally relevant influencer marketing efforts
By showcasing a beloved comedic figure like Levy, the brand strengthens its emotional engagement with the audience and commits to memorable storytelling.
Surprisingly Delicious
A 30-second ad simply titled "Whoa!" follows Levy as he walks out of a Little Caesars location holding a box of Crazy Puffs.
After trying his first bite, Levy raises his signature thick eyebrows in shock over the delicious taste.
Suddenly, his eyebrows come to life and fly away, causing chaos all over town and getting into a variety of hilarious situations.
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After landing on an unsurprised Sarah Levy, the eyebrows eventually return to Eugene's face.
The spot ends with a passerby asking the actor if he's tried the bacon-flavored ones.
Meanwhile, last month, Levy's "Schitt's Creek" co-star Annie Murphy returned for a second campaign with Sparkling Ice.
