Key Takeaways:
- Santa Margherita and LoveShackFancy's limited-edition 1.5L Rosé, hitting shelves and online stores on May 20 for $50.
- The drop marks LoveShackFancy’s debut in the wine and spirits space, aligning its fashion-forward identity with lifestyle-centric brand marketing.
- Brands looking to enhance seasonal product appeal can take cues from this partnership’s blend of aesthetic packaging, exclusive sizing, and cross-industry alignment.
Just in time for summer's peak Rosé season, two iconic brands are turning heads with a limited-edition launch that blends luxury, style, and tradition.
Wine producer Santa Margherita and fashion label LoveShackFancy have teamed up to release a limited-edition Rosé magnum, available online and at select retailers starting May 20.
The collaboration marks LoveShackFancy’s first venture into wine and Santa Margherita’s first-ever special edition magnum.
The 1.5L Rosé comes wrapped in a custom floral label designed by LoveShackFancy and packaged in a keepsake gift box.
Priced at $50, the bottle blends Santa Margherita’s winemaking heritage with LoveShackFancy’s signature aesthetic.
The collaboration reflects both brands' identities rooted in elegance, femininity, and timeless style.
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In a statement exclusive to DesignRush, Santa Margherita USA VP of Marketing Jane Scott said the collaboration was a strategic match rooted in style and storytelling.
“This collaboration is a natural brand alignment, bringing together two lifestyle-driven names that resonate strongly with consumers who value beauty, indulgence, and experience.
Both Santa Margherita and LoveShackFancy are iconic for their distinctive use of pink — whether it’s our elegant Rosé or their romantic, feminine aesthetic.
It’s a strategic partnership designed to elevate the summer occasion and deepen emotional connections with our audiences through a shared visual and cultural language.”
Santa Margherita, a 90-year-old brand known for pioneering Pinot Grigio and popularizing Prosecco Superiore, now ranks among the top Rosé producers in the U.S.
The co-branded product shows how creative partnerships can help products stand out and connect with customers in a more memorable way.
Limited Look, Lasting Impression
Crafted in Italy’s Trevenezie region, the Rosé offers aromas of peaches and berries, floral undertones, and a crisp, lively finish.
It's created to appeal to wine lovers and design aficionados alike.
This collaboration reflects a broader shift where fashion and lifestyle brands are extending their influence into adjacent markets, including food and beverage.
Limited-edition packaging, especially tied to seasonal trends, drives premium positioning and consumer urgency.
The designer bottle also creates organic social media buzz, effectively turning the product into a visual branding tool.
Shoppers can visit www.GetRoseReady.com starting April 16 for more details and retail availability.
Previously, WSJ Wine launched a "Wet February" sweepstakes to celebrate the end of Dry January, offering a luxury NYC weekend and exclusive wine-related prizes.
