Key Takeaways
- Like Fire is enhancing the social media presence of Sacem and Universal Production Music on platforms like TikTok and Instagram.
- These collaborations reflect a larger industry shift toward using short-form video to engage audiences and effectively communicate brand stories.
Creative studio Like Fire has been selected by Sacem and Universal Production Music to reinforce their social media presence, reinforcing its position as a key partner in digital music communication.
The partnership aims to enhance audience engagement and refine how both organizations communicate their roles in the music industry.
The content strategy includes:
- Video capsules featuring artists, creators, and Sacem experts.
- Exclusive reports from significant music culture events and locations in France.
- A diversified editorial approach to clarify Sacem’s missions and copyright fundamentals.
In a statement exclusive to DesignRush, Corentin Picaut and Ludovic Houdré, co-founders of Like Fire, emphasized the importance of social media in communicating what a brand stands for:
“Album reviews, industry insights, gear tutorials, and behind-the-scenes moments — TikTok is a vibrant and unpredictable musical encyclopedia.
For Sacem and Universal Production Music, the platform presented a unique opportunity to stand out within its dynamic content ecosystem. Their expertise aligns perfectly with TikTok’s number one area of interest: music.
It was only natural to develop a new communication strategy — one that is more personal, more culturally driven, and more educational — brought to life through innovative creators and engaging content.”
Like Fire partnered with Universal Production Music, one of the largest music catalogs, to structure and execute an editorial strategy for its Instagram and TikTok channels.
The initiative will introduce new content formats aimed at bringing the music catalog to life while connecting with creative professionals and music enthusiasts.
By embracing innovative formats and platforms, the strategy positions Universal Production Music as an industry leader in adapting to digital trends, ensuring long-term brand visibility and maintaining relevance among a younger, digitally-savvy audience.
Crafting Stories Through Sound and Social
Alongside its work with luxury brands such as Givenchy Beauty, Diptyque, and Hennessy, Like Fire is expanding its role in the music sector with these new collaborations.
By combining education, storytelling, and digital experimentation, the studio continues to support music industry leaders in optimizing their communication strategies for social platforms.
Beatmaker Ludovic and DJ Corentin bring their love for music and storytelling into Like Fire’s projects, blending their expertise in communication with their creative backgrounds.
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With more people discovering and engaging with music through social media, brands are doubling down on short-form video content to stay connected.
Like Fire’s work is part of a bigger industry shift, helping businesses tell their stories in a way that resonates with today’s audiences.
Meanwhile, Universal Music Group has recently partnered with Spotify to accelerate streaming innovation and deepen engagement between artists and fans.
