Roku is covering the cost for advertisers using Spaceback’s creative automation platform to turn social content into connected TV (CTV) ads through Roku Ads Manager, with the initiative running through Q1 2025.
This move aims to help brands seamlessly transform their social media assets to CTV advertising media, paving the way for a growing number of marketers to enter the streaming TV market.
Roku’s new offer allows advertisers to repurpose social media videos from platforms like Instagram, TikTok, and Facebook into premium CTV ads at no extra cost.
The partnership with Spaceback eliminates the need for costly production, making the transition to CTV advertising more accessible for performance-driven brands.
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According to Dan Lapinski, head of Roku Ads Manager product marketing, this initiative reduces creative friction, enabling brands to maximize the impact of their existing content:
“Spaceback is the leader in the space, removing creative friction, costs, and production times to ensure any brand can lean into TV advertising using creative assets they know their audience responds to.”
For Robert Fowler, the brand's director of sales and marketing, the impact of the partnership is clear — CTV ads deliver exceptional engagement and performance.
“Our Spaceback creative on Roku led to visitors staying on our site three times longer compared to other paid media.”
This move aligns with a broader trend of expanding access to CTV advertising for small- and medium-sized businesses, creating more mileage for brands' social media marketing campaigns.
A New Target Market by 2025
Roku predicts that 20,000 new marketers will enter the streaming TV ad market by 2025, supported by self-service tools like Roku Ads Manager.
This trend mirrors the growing convergence of content and commerce, with platforms like Roku increasingly offering flexible ad formats and integrations with eCommerce tools like Shopify.
Roku’s partnership with Spaceback and its expanding Ads Manager platform are positioning the streaming giant to capture a significant share of the $5 billion market as small- and mid-sized businesses look to increase their CTV ad spending in the coming years.
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Brands and agencies are driving progress in 2025 by putting out more useful and relevant offerings, as well as focusing on strategic scaling.
Publicis Groupe's boutique network LePub recently announced its expansion into the U.S. market with an office in New York slated to open on January 1.
