Publicis Groupe’s boutique network, LePub, is expanding its presence globally with a new U.S. hub in New York that's slated to open on January 1.
This expansion follows the success of offices in major cities like Milan, Rome, and São Paulo, marking a significant growth strategy for the agency.
Since its inception in November 2020, LePub has built a reputation for connecting product, commerce, technology, and experience to create innovative brand solutions.
Known for work with global brands like Heineken, Barilla, Adidas, Oakley, and Toblerone, LePub has earned top honors at prestigious global shows including Cannes Lions and Clio Awards.
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The U.S. operation will be led by Lea Mastroberti as President, with Katy Alonzo and Cecilia Diaz taking on key strategy roles.
In a press release, Publicis Groupe Chief Strategy Officer Carla Serrano emphasized the challenges brands face today and how LePub can help them:
“At a time when brands are challenged by the proliferation of competition, cultural fragmentation, and a digital landscape that moves at warp speed, staying relevant has never been more complex.
LePub nimbly blends global and hyper-local trends with emerging innovation to create notable consumer connections.”
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Advertising agencies are increasingly looking to expand their creative and strategic reach in key markets.
This allows them to craft campaigns that feel more personal and relevant, connecting with target audiences in meaningful ways across different cultures.
Welcome to New York
The New York office will enable LePub to tap into new client opportunities and serve its existing ones more effectively in the U.S. market.
LePub’s expansion also includes new leadership appointments, with announcements expected in the coming weeks.
LePub Global CEO Bruno Bertelli shared that the agency's expansion into the U.S. is a major milestone:
“With our expansion into LATAM and EMEA in early 2025, LePub will boast a network of 10 offices with talent focused on delivering work that's both imaginative and impactful.”
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The agency’s strategic push in LATAM and EMEA also signals the agency's commitment to becoming a major player in the global advertising landscape.
Recently, LePub partnered with Sephora Italia to launch a powerful campaign that raises awareness about the early signs of gender-based violence.
Meanwhile, the Omnicom Group became the biggest advertising agency in the world after acquiring Interpublic in a historic $30 billion merger announced Monday.
