Rihanna takes Puma back to school with a new video to celebrate the latest release of the Fenty x Puma Creeper Phatty.
Heralding the end of summer vacation, the campaign for the "In Session" line is shot by Philippa Price, starring the Barbadian artist herself alongside Hollywood icon Anjelica Huston and Euphoria star Chloe Cherry.
View this post on Instagram
Bad Gal Riri takes on a different role as "the good gal" with a cast of 90s-inspired student tropes that includes class pets, theater kids, popular girls, Cherry’s emo girl, and Huston’s principal.
"Your whole school will be wearing the Creeper Phatty's and this campaign plays with that vision. We chose these colors and material very purposefully for back-to-school," Rihanna said in a brand statement.
She enthusiastically described the though process behind the designs, which are rooted in her past experiences, saying "the black-on-black corduroy remind me of my very own childhood, a uniform approved shoe with the twist I always wish I had."
Available in "Triple Black" and "Red/White" colorways, the oversized sneaker gets a corduroy finish to complement its signature fat gum sole.
Rih in Charge
Rihanna's history with the brand first began back in 2014, when she was appointed brand ambassador and creative director of the Fenty x Puma collaboration.
View this post on Instagram
Since then, the partnership has birthed a number of creative and iconic silhouettes, including the Fenty Puma Trainer, Espadrille Slides, and Bow Sneaker, along with an extensive line of apparel.
Available both online and in Puma stores, the Fenty x Puma "In Session" is available in sizes for all ages, with prices ranging from $65 to $125.
The latest version of the Creeper serves as a testament to the artist and the brand's unified creative vision, having developed a cult following from sneaker fans over the last decade.
