-author-avatar_thumbnail.jpg){kind=avatar}
Key Takeaways:
- Stanley 1913 taps Post Malone for a limited-edition drop of tumblers and bottles with a country-meets-modern aesthetic.
- A playful teaser video sets the tone for the launch, aligning with Post’s current stadium tour energy.
- The collab builds on Stanley’s streak of working with big names to keep their designs fresh and culturally relevant.
When Post Malone hits the road with Stanley 1913, hydration becomes a statement piece.
The drinkware brand is teaming up with the "White Iverson" singer for a limited-edition collection of tumblers and bottles.
The collab was announced just as the rapper kicks off his "Big Ass Stadium Tour."
View this post on Instagram
Slated for release on June 16, the drop picks up Stanley’s cult-favorite drinkware and Malone’s distinct sense of style, making it part rugged, part refined, and all attitude.
“I’ve always been a big fan of Stanley 1913, so being able to collaborate with them has been awesome,” Malone said of their partnership.
“The whole collection is badass. I’m excited for y’all to see what we made.”
View this post on Instagram
Stanley Chief Brand Officer Kate Ridley echoed that sentiment, highlighting how Malone’s personal style shaped the design direction.
“This partnership beautifully merges the innovative quality and creativity our community expects with Post’s authentic and expressive modern country aesthetic,” she said.
“We’ve poured our combined love for style as personal expression into this collection, and we know our consumers will love it as much as we do.”
View this post on Instagram
The collection will include exclusive pieces from Stanley’s Hydration, Bar, and Originals lines, though full product details remain under wraps until closer to launch.
Fans can sign up on Stanley’s website to join the waitlist and get first dibs on the highly anticipated drop.
When brands get product design right, brand collaborations become more than merch.
The latest partnership between Stanley and Posty is a testament to this, giving fans of the brand and the singer a cultural moment to look forward to.
Welcome Aboard the Posty Express
The campaign’s tone is set with a teaser video titled "Hell of a Ride" that debuted on Stanley’s Instagram.
In it, a group of kids waits for a school bus on a sleepy town street.
Until Malone speeds by driving the bus himself, sipping from a Stay Hot Camp Mug.
The camera pans to the back of the bus, where a bold message reads: “Unlawful to pass when Post is onboard.”
"Where's the bus? It's taking forever," they said.
Finally, Posty drives past the school kids, showing off the new tumbler as the spot ends.
View this post on Instagram
Stanley’s iconic Classic Lunch Box also makes a cameo, hinting at the collection’s nostalgic-meets-contemporary vibe.
The limited-edition drop follows a series of high-profile Stanley partnerships.
Figures like Lionel Messi, Barbie, and Olivia Rodrigo have cemented the brand’s place in fashion and fandom cultures.
For Malone, it’s the latest in a growing portfolio of brand collaborations where he gets to inject his unique and standout personality as a global artist.
Overall, the release is poised to hit the sweet spot for both die-hard fans and trend-conscious shoppers.
It's no secret that brands love the rapper-singer. Recently, Posty teamed up with Sony to tout the brand's new ULT POWER SOUND speakers.
From big ideas to bold executions, these agencies make it happen. Check out the best creative agencies:
-author-avatar_mobile.jpg){kind=avatar}
