DesignRush
  • Trending Brands
  • AGENCY DIRECTORY
    Featured
    Branding & Creative
    Website & Interface
    Marketing
    Software & App
    IT Services
    Featured
    • Web Design Companies
    • Web Design Companies
    • Digital Marketing Agencies
    • Digital Marketing Agencies
    • Software Development Companies
    • Software Development Companies
    • Mobile App Development Companies
    • Mobile App Development Companies
    • Web Development Companies
    • Web Development Companies
    • SEO Agencies
    • SEO Agencies
    • AI Companies
    • AI Companies
    • UI/UX Design Agencies
    • UI/UX Design Agencies
    • PPC Agencies
    • PPC Agencies
    • Branding Agencies
    • Branding Agencies
    • Google Ads Agencies
    • Google Ads Agencies
    Featured
    Branding & Creative
    • Digital Agencies
    • Digital Agencies
    • Branding Agencies
    • Branding Agencies
    • Creative Agencies
    • Creative Agencies
    • Product Design Companies
    • Product Design Companies
    • Logo Design Companies
    • Logo Design Companies
    • Graphic Design Companies
    • Graphic Design Companies
    • Packaging Design Companies
    • Packaging Design Companies
    • Video Production Companies
    • Video Production Companies
    • Public Relations Firms
    • Public Relations Firms
    • Design Agencies
    • Design Agencies
    • Reputation Management Companies
    • Reputation Management Companies
    Branding & Creative
    Website & Interface
    • Web Design Companies
    • Web Design Companies
    • eCommerce Development Companies
    • eCommerce Development Companies
    • Web Development Companies
    • Web Development Companies
    • WordPress Web Design Companies
    • WordPress Web Design Companies
    • WordPress Development Companies
    • WordPress Development Companies
    • Magento Development Companies
    • Magento Development Companies
    • Shopify Development Companies
    • Shopify Development Companies
    • UI/UX Design Agencies
    • UI/UX Design Agencies
    • Small Business Website Design Companies
    • Small Business Website Design Companies
    Website & Interface
    Marketing
    • Digital Marketing Agencies
    • Digital Marketing Agencies
    • SEO Agencies
    • SEO Agencies
    • PPC Agencies
    • PPC Agencies
    • Social Media Marketing Companies
    • Social Media Marketing Companies
    • Search Engine Marketing Agencies
    • Search Engine Marketing Agencies
    • Email Marketing Agencies
    • Email Marketing Agencies
    • Small Business SEO Companies
    • Small Business SEO Companies
    • Local SEO Companies
    • Local SEO Companies
    • Google Ads Agencies
    • Google Ads Agencies
    • Advertising Agencies
    • Advertising Agencies
    • eCommerce SEO Agencies
    • eCommerce SEO Agencies
    • Media Buying Agencies
    • Media Buying Agencies
    • Content Marketing Agencies
    • Content Marketing Agencies
    • Lead Generation Companies
    • Lead Generation Companies
    • Video Marketing Services
    • Video Marketing Services
    Marketing
    Software & App
    • Software Development Companies
    • Software Development Companies
    • Offshore Software Development Companies
    • Offshore Software Development Companies
    • Outsourcing Software Development Companies
    • Outsourcing Software Development Companies
    • Mobile App Development Companies
    • Mobile App Development Companies
    • VR & Augmented Reality Companies
    • VR & Augmented Reality Companies
    • AI Companies
    • AI Companies
    • Android App Development Companies
    • Android App Development Companies
    • iPhone App Development Companies
    • iPhone App Development Companies
    • Blockchain Development Companies
    • Blockchain Development Companies
    • Software Testing Companies
    • Software Testing Companies
    Software & App
    IT Services
    • IT Services Companies
    • IT Services Companies
    • IT Outsourcing Companies
    • IT Outsourcing Companies
    • Managed Service Providers
    • Managed Service Providers
    • Cybersecurity Companies
    • Cybersecurity Companies
    • Big Data Analytics Companies
    • Big Data Analytics Companies
    • Cloud Consulting Companies
    • Cloud Consulting Companies
    • Staff Augmentation Services
    • Staff Augmentation Services
    • SharePoint Consultants
    • SharePoint Consultants
    IT Services
  • List Your AgencyFind An Agency
  • Marketplace
  • Awards
    • All the Latest Winners
    • Website Design
    • Logo Design
    • Print Design
    • App Design
    • Packaging Design
    • Video Design
List Your AgencyFind An Agency
Trending Brands
  • Latest News
  • Interviews
  • Podcast
  • Trends
  • Trending Brands
  • Polo Ralph Lauren Brings Indigenous Craft Into Modern Aesthetics With TÓPA
3 min read

Polo Ralph Lauren Brings Indigenous Craft Into Modern Aesthetics With TÓPA

The collab builds on the brand's Artist in Residence program, expanding cultural storytelling for Fall/Holiday 2025.
Branding
2,719
Share
Receive our Newsletter
Join over 70,000 B2B decision-makers growing their brands
Receive proposals from qualified agencies
Submit your project
Polo Ralph Lauren Brings Indigenous Craft Into Modern Aesthetics With TÓPA
Article by Alejandra FonsecaAlejandra Fonseca
Published Nov 20 2025 - 8.18am EST

Polo Ralph Lauren x TÓPA: Key Findings

The brand's fourth Artist in Residence release strengthens cultural ties by working directly with Indigenous designers who carry the craft forward.
TÓPA’s founders bring generational artistry into Polo’s silhouettes through quilling, beadwork, and leathercraft rooted in Northern Plains tradition.
Part of every purchase supports the Thunder Valley CDC, reinforcing Ralph Lauren’s reputation for partnerships that carry real community value.

Ralph Lauren is expanding its creative world by working directly with the artisans whose traditions have shaped its aesthetic for years.

The designer brand just introduced its new Polo Ralph Lauren x TÓPA collection for Fall/Holiday 2025, the latest chapter in its Artist in Residence program.

The brand’s design teams are paired with artisans who sustain traditional craft, allowing the label to work side by side with communities that have shaped its visual language for decades.

 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Polo Ralph Lauren (@poloralphlauren)

TÓPA is founded by Jocy and Trae Little Sky, who are designers and performers.

They're also members of the Oceti Sakowin, which means "Seven Council Fires."

It refers to a confederation of related Indigenous peoples of the Great Plains, including the Lakota, Dakota, and Nakota tribes. 

Their artistry, which includes quilling, beading, and intricate leatherwork, reflects the teachings and techniques passed through their families.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Polo Ralph Lauren (@poloralphlauren)

A portion of each sale will support the Thunder Valley CDC, which promotes Lakota language learning and cultural programming.

“This collaboration with Polo Ralph Lauren honors our community, culture and way of life," Jocy Little Sky said in a press release.

[A]nd we hope it inspires people to be proud of who they are, where they come from and to follow their dreams.” 

It shows how the partnership places real investment behind the stories the collection draws from, displaying a model where heritage and authorship drive design.

Guided by Living Traditions

Ralph Lauren has long built its imagery around the American West, and this new collection broadens and deepens this perspective.

TÓPA’s designs merge with Polo’s classic knitwear and outerwear, creating pieces that carry the house’s familiar look and the cultural depth of the Northern Plains.

In the languages of the Oceti Sakowin, TÓPA means “four,” a number tied to seasons, directions, and stages of life.

And these meanings appear throughout the patterns and color choices in the collection.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Polo Ralph Lauren (@poloralphlauren)

A four-minute cinematic film brings the story to life, shot on the ancestral lands of the Mandan, Hidatsa and Arikara Nations on the Fort Berthold Reservation in North Dakota.

It follows the Little Sky family’s routines and celebrations, offering a view of the traditions that inform their work and grounding the collection in real context.

It also shows how purpose-led storytelling can strengthen a brand’s relationship with the culture it draws from.

A New Direction for Brand Partnerships

The Polo Ralph Lauren x TÓPA collection highlights several ideas shaping strategic brand collabs:

  • Work directly with cultural leaders. True collaboration starts with the people who carry the knowledge and continue the tradition.
  • Pair signature design with heritage. Polo’s modern silhouettes gain a new dimension when coupled with techniques that have been practiced for generations.
  • Connect purpose to the product. Directing part of the purchase price to Thunder Valley CDC ties the collection to something that can be felt by the community.
 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Polo Ralph Lauren (@poloralphlauren)

These choices reflect a market where consumers want to see documented purpose and cultural clarity, especially from legacy houses with global influence.

Our Take: Is Ralph Lauren Strengthening Its American Legacy?

Yes, I think so. This partnership gives Ralph Lauren a stronger and more grounded connection to the world it has referenced for decades.

Working with Indigenous artists moves the brand beyond interpretation and into participation.

It also helps balance the label’s long history of drawing from Western imagery by involving the communities that actually shaped it.

The TÓPA collaboration shows how luxury can honor tradition with care while still offering something new.

I believe it's a step toward a future where brand storytelling, craft, and community investment all hold equal weight.

Ralph Lauren has followed this path before, including its Oak Bluffs collection inspired by the heritage of a historic Black coastal community.

Modern brand partnerships work when meaning sits at the center. These top agencies design strategies that connect product, culture, and community.

👍👎💗🤯
Tags:
polo ralph lauren 
ralph lauren 
TOPA 
Alejandra Fonseca
Alejandra Fonseca
B2B Reporter
Alejandra Fonseca is a creative marketing strategist and CMO with over 15 years of experience driving brand growth through integrated campaigns, storytelling, and digital innovation. At DesignRush, she brings her expertise in content, branding, and market insights to spotlight the strategies shaping today’s most compelling marketing narratives.
Follow on: LinkedIn Send email: alejandra@designrush.com

Latest Branding News

view all
The new Etsy visual identity
Branding
Etsy Rebrand Puts Discovery First With SYLVAIN-Led Design System
By Roberto Orosa  |  57 minutes ago  |  3 min read
A screenshot of the Labubu character in an animated music video
Branding
POP MART and Sony Pictures Confirm Labubu Film With Director Paul King
By Coral Cripps  |  1 week ago  |  3 min read
A chicken on a table with hands for its feet to literalize the phrase "chicken fingers"
Branding
Hotels.com Leans on Wordplay in ‘It’s All in the Name’ Campaign
By George Mavridis  |  1 week ago  |  3 min read
A screenshot showing the new Google Maps logo and Gemini-powered app
Branding
Google Rolls Out New Maps Icon Alongside Gemini AI Expansion
By Coral Cripps  |  2 weeks ago  |  3 min read
view all

Most Popular Branding Stories

The Super Bowl LXI logo shown overtop of a background, shown with waves fixed within the Roman numeral "LXI"
Branding
Super Bowl LXI Logo Reveal Ignites Fan Theories Across Social Platforms
By Coral Cripps  |  1 month ago  |  3 min read
A photo of a Luckin Coffee storefront in New York City
Branding
Luckin Coffee Backer Acquires Blue Bottle Coffee From Nestlé for Under $400M
By Coral Cripps  |  3 weeks ago  |  3 min read
A historian holds up the new Axe bottle
Branding
Axe Is Finally Taking the Subtle Route in 'The History of Overdoing It' Campaign
By Roberto Orosa  |  1 month ago  |  3 min read
The Pokémon Company's 30th Anniversary Banner
Branding
Pokémon Celebrates 30 Years With 1,000+ Free Custom Logos for Fans
By Roberto Orosa  |  1 month ago  |  3 min read
DesignRush

DesignRush is the premier agency directory, awards platform, and media hub connecting brands with top agencies in software, app development, design, and marketing. We deliver vetted reviews, insights, and trends to drive business growth.

For Businesses

  • Agency Categories
  • Agency Ranking Methodology
  • Trending Brands
  • FAQs

For Agencies

  • Benefits Of Listing With Us
  • Submit An Agency
  • Sponsorship
  • All Agencies

About DesignRush

  • Team & Story
  • Contact Us
18117 Biscayne Blvd
Miami, FL 33160
United States
© DesignRush 2026, All Rights Reserved
  • Sitemap
  • Terms of Use & IP
  • Privacy Policy
  • Accessibility
  • Fraud Protection
s