Key Takeaways:
- Original Penguin’s new TVC debuted on the Golf Channel during PGA Championship week, starring PGA TOUR winners Jake Knapp and Nico Echavarria, along with influencers.
- The ad was produced by Dakota Media, emphasizing unique storytelling and the modern golfer’s lifestyle.
- “Original Good Time” features golfers playfully shattering plates, symbolizing a break from traditional golf norms.
This isn't your granddad’s golf ad. It’s sharper, louder, and a lot more fun.
Original Penguin by Munsingwear has released its latest commercial on the Golf Channel during one of the sport’s biggest weeks: the PGA Championship.
Featuring PGA TOUR winners Jake Knapp and Nico Echavarria, the ad sets the tone for the brand’s approach to modern golf.
It offers a perspective that feels personal, expressive, and grounded in a confident sense of style.
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Titled “Original Good Time,” it was filmed at Florida’s Cabot Citrus Farms, which places the campaign in a real, relatable setting.
It also features established pros and creators like Officially Sonny and Carolin Pinegger.
Model Hailee Lautenbach also appears, connecting fashion and sport in a visual story that focuses on originality.
A standout scene in the ad features the golfers breaking plates, like clay target shooting.
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It's a visual cue that challenges long-held perceptions of the sport and encourages a more relaxed view of the game.
The campaign uses casting and imagery to update how golf is seen, without overexplaining.
"With this commercial, we set out to reimagine what a golf commercial could look and feel like — not just polished swings and pristine fairways, but real personality and creative edge," Brad Holder, SVP of marketing at parent company Perry Ellis International, told DesignRush.
For brand strategy teams, this shows how casting, location, and imagery can reposition a legacy brand without losing its identity.
Mixing fashion and sport thoughtfully helps connect with audiences who expect more style in everything they wear.
Lights, Camera, Backswing
The ad was produced by Dakota Media, a company led by actor Josh Duhamel and entrepreneur Joshua Algra.
Known for its cinematic work in sports content, the team aimed to create something visually striking that resonated with modern players.
"Partnering with Dakota Media gave us the freedom to push visual boundaries and infuse the spot with cinematic storytelling that reflects the evolution of Original Penguin.
It’s bold, it’s a little disruptive, and it speaks directly to a new generation of golfers who care just as much about style and self-expression as they do performance," Holder shared with DesignRush.
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“Original Good Time” reflects how Original Penguin plans to stay relevant without losing sight of its legacy.
For over 70 years, Original Penguin has maintained a place in both sportswear and casual fashion.
This new commercial continues that tradition while engaging viewers who expect more personality from the brands they follow during a peak viewing period.
Our Take: Has Golf Fashion Finally Caught Up?
I think Original Penguin’s new campaign lands exactly where it needs to.
It’s not trying to reinvent the sport but instead recognizes what’s already happening.
Golf is relaxing, becoming younger, and embracing individuality.
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Seeing PGA pros and creators in the same frame, doing something as unexpected as breaking plates, actually works here.
It doesn’t feel forced.
It feels like the brand understands its audience and is willing to meet them where they are.
Meanwhile, golf brand FootJoy recently launched a campaign from agency Opinionated, pairing its HyperFlex shoe with the PGA's biggest names.
