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Pepsi just partnered with renowned stylist and image architect Law Roach for a new collection that takes us back to the '70s.
The limited-edition capsule collection takes inspiration from the soda brand's Wild Cherry flavor, adopting its sweet, carefree spirit and translating it into bold statement pieces.
Notably, the collection infuses Roach's avant-garde approach to design with the bustling energy of '70s roller skating culture, ultimately making pieces that are both retro and modern.
It includes wardrobe essentials such as bomber jackets, trucker caps, track pants, baby tees, shorts, and socks.
The collection is now available for pre-sale on its website, with prices ranging from $19 to $199.
With a logo recognizable across generations, Pepsi was always at the forefront of pop culture and style.
Since its "The Pepsi Generation" campaign that dates back to the '60s, it has made a name for itself as both a brand and a pop culture figure, finding its way into cultural conversations across different eras.
This is how you know Pepsi has a strong sense of brand identity.
Beyond its icon status, it continues to spread joy not only through cans of its world-famous soda but also through collaborations in different spaces like fashion.
When Two Icons Collide
Pepsi Head of Marketing Jenny Danzi shared her thoughts on Pepsi's legacy as a heritage brand, having been a "cultural trendsetter for over 125 years," with design as an essential element to its journey.
"Between the delicious, bold flavor and eye-popping design of our Pepsi Wild Cherry and Pepsi Zero Sugar Wild Cherry, it’s no surprise it’s one of our most craved colas.
We want to help our fans embrace their wildly fashionable side with this new capsule collection — and no one could have brought the Pepsi Wild Cherry vision to life better than the creative powerhouse that is Law Roach," she explained.
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Roach himself shared his thoughts on the campaign, having had the chance to merge fashion and pop culture, which are two worlds he knows well.
The stylist also highlighted that this latest collection is a celebration of individuality and self-expression, which are two values that he and the brand share.
Previously, Pepsi MAX and EA Sports FC teamed up to bring back their rewards program.
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