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Pepsi has unveiled a crazy new campaign that reminds everyone why it's the superior drink partner to pizza.
Made together with full-service marketing agency BBDO Worldwide, Pepsi's "Chase Cars" is exactly what the title suggests — a reminder for everyone to chase their pizza with a sip of ice-cold Pepsi.
The latest initiative is marked by a short comedic spot where delivery vans are followed around by Pepsi Chase Cars, ensuring every pie delivered comes with the famous soda.
As part of the campaign, the beverage giant teamed up with Doordash to offer thousands of free pizzas to those who choose to "chase their pizza" with Pepsi.
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Last Friday, pizza lovers who order Pepsi, Pepsi Zero Sugar, Diet Pepsi, or Pepsi Wild Cherry bottles via DoorDash had the chance to enjoy free pizza from some of the most popular pizza chains. These include:
- Little Caesars (with a minimum purchase of $30 including a 2L or 20 oz. bottle of Pepsi)
- Papa Johns (with a minimum purchase of $40 including a 2L or 20 oz. bottle of Pepsi)
- Pizza Hut (with a minimum purchase of $40 including a 2L or 20 oz. bottle of Pepsi)
The latest campaign comes as part of the brand's #BetterWithPepsi platform to prove that everything goes well with the fizzy drink.
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Pepsi Head of Brand Marketing Jenny Danzi reiterates the brand's commitment in a press release:
"When you're eating pizza, you deserve to enjoy it to its full potential, and that's why we're offering tens of thousands of free pizzas to prove that Pepsi, with its citrusy sweetness and carbonation, perfectly complements the deliciousness that is pizza. If your bites aren't chased by sips of Pepsi, you're leaving taste on the table."
Pepsi's brand marketing strategy is a great example of how to execute brand partnerships optimally and effectively.
By partnering with delivery giant DoorDash, it's able to build a connection between its world-famous sodas and the experience of enjoying pizza — making sure a bottle of Pepsi is on everyone's table while they're chowing down on pizza.
Behind the Chase
The hero advert starts with a delivery man ringing someone's doorbell, while a Pepsi delivery man rushes to his side with a soda box.
"Pizza tastes better when chased by a Pepsi. So that's what we did. Literally," the screen writes.
In a separate scene, another Pepsi delivery guy drives a Pepsi-branded sports car, sharing that they follow pizza drivers around to make sure customers get a Pepsi.
When his partner asks him if that's legal, he nonchalantly shrugs it off, calling it a "gray area."
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In a montage, various pizza deliverymen are trailed by the Pepsi people, often mimicking their actions and unintentionally annoying them.
One pizza guy even flicks off the Pepsi driver, while another asks one of the Pepsi people to "shut the f*** up."
"We know following pizza drivers around is kind of weird. But making people eat pizza without Pepsi? That's just wrong," it displays on the screen.
The spot ends with people praising the pairing, with one calling it the "perfect combo" — even if pizza delivery men are sick of Pepsi drivers following them around.
The stunt has since garnered over 4 million views on YouTube in just four days.
Recently, the soda giant teamed up with Paramount to launch a star-studded spot starring Travis Kelce and Megan Thee Stallion.
Editing by Katherine 'Makkie' Maclang
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