Pepsi and Bobby Flay Launch Two New Summer Flavors

Pepsi has partnered with celebrity chef Bobby Flay for its new #BetterWithPepsi campaign that shows everyone why grilling is more enjoyable with its ice-cold soft drink.

Research by Harris Poll suggests that 80% of Americans prefer outdoor BBQs to dining out, and over 50% of consumers consider grilling as a hobby.

These insights inspired the popular soda brand to team up with Flay to show how food from the grill, like BBQ chicken, burgers, and steak, "go #BetterWithPepsi."

 

 

 

 

 

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The team-up will activate a series of in-store displays, digital content, and a social series that includes tips, tricks, and tutorials for grilling in the lead-up to Memorial Day. 

"When it comes to barbecue, the right beverage can truly elevate the experience," the Iron Chef star shared in a press release.

"Pepsi, with its complex flavor profile, is the perfect counterpoint to the smoky, rich barbecue dishes that have been such a staple of my culinary journey," he added. 

Pepsi Unveils Two New Summer Flavors, BBQ Sweepstakes

To kick things up a notch, Pepsi has also launched two new limited-edition flavors: Pepsi Lime and Pepsi Peach.

According to the soda giant, the two drinks offer "a delectable sweet and refreshing flavor to pair with and enhance the bold, dynamic and smokey savory flavors created on a grill."

"Grilling and Pepsi go hand-in-hand as summer staples and I am as excited as anyone to explore the possibilities that Pepsi Lime and Pepsi Peach bring to the table this season," said Flay. 

Pepsi Lime and Pepsi Peach will soon be available in the U.S. in 12-ounce cans and 20-ounce bottles.

In line with the campaign, the company is launching a sweepstake and giving away exclusive Bobby Flay recipes, as well as a chance to win a summer BBQ party courtesy of Pepsi.

To join, customers can simply scan the QR code present in Pepsi cans and bottles in stores, or head to the campaign's microsite. 

"We cannot wait to see how fans enjoy our two new limited-edition colas and look forward to bringing the best vibes with Bobby Flay on our side, all season long," Jenny Danzi, Pepsi senior director, said.

Editing by Katherine 'Makkie' Maclang