Key Takeaways:
- Papa Johns is expanding its identity beyond QSR norms, blending culinary innovation with fashion-forward partnerships to engage audiences through culture, not just convenience.
- The Croissant Pizza launch is part of a larger brand evolution, showing how food design and storytelling can shape how a brand is experienced.
- Collaborating with KidSuper brings cross-industry credibility, positioning Papa Johns in the creative space and aligning the brand with the values of craft, surprise, and expression.
Flaky like a croissant, bold like a pizza. Papa Johns is flipping the script on fast food.
The brand has launched its first-ever Croissant Pizza in the UAE, blending a buttery, layered crust with signature pizza toppings.
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To celebrate, Papa Johns partnered with fashion disruptor KidSuper to deliver select orders in a limited-edition designer hot bag.
Launching in nine global markets, the pizza is built on a flaky, braided croissant-style crust and can be customized with Papa Johns’ classic toppings.
Chris Lyn-Sue, SVP managing director of international at Papa Johns, said the new item is a creative statement that reflects the brand’s evolving identity.
“Croissant Pizza reflects everything we believe in as a brand: bold innovation, a deep respect for craft, and surprising and delighting our customers — it’s a menu item worthy of going from kitchen to catwalk,” Lyn-Sue told DesignRush.
It’s food, fashion, and flavor, all in one bite.
KidSuper Brings Style to the Table
The collaboration with KidSuper adds another creative layer.
Known for playful, storytelling-driven designs, Colm Dillane (a.k.a. KidSuper) brought his signature style to the Papa Johns x KidSuper Hot Bag.
From its crescent-shaped zipper to the braided-strap design inspired by the crust, every detail ties back to the Croissant Pizza’s artisanal concept.
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The bag will make its runway debut during Paris Fashion Week Men’s SS26, featured as part of the official KidSuper show.
Lucky customers in select cities who order a Croissant Pizza may receive their delivery in the exclusive hot bag — and they’ll get to keep it.
The limited-time pizza is now available in the UAE and will roll out across markets including Korea, China, Chile, and Peru.
Our Take: When Fast Food Meets High Fashion
Papa Johns isn’t just adding a croissant-style crust to its menu. It’s reshaping how a QSR brand can show up in unexpected spaces like fashion week and design culture.
This campaign blends food innovation with artful design, tapping into two major consumer desires: multisensory experiences and meaningful collaborations.
The result reflects a brand in transitio, shifting from functional to expressive, from convenience to identity.
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Other fast food players have explored similar territory. Last year, Taco Bell launched a “Decades Menu” built on nostalgia.
However, Papa Johns elevates the concept with a limited-edition item that delivers both flavor and style.
It’s bold, deliberate, and built to start conversations.
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