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Renowned skateboarding and clothing brand Palace has teamed up with Stella Artois for an exciting new campaign that takes inspiration from a sport that has recently caught quite the buzz.
The collaboration is marked by a short 48-second film dubbed "PALACE ARTOIS" that celebrates the British sport, with Stella Artois serving as the official beer partner of The Wimbledon Championships and The French Open. It starts at "The Olde Apple Tree," where a bartender sporting a Palace-Stella-branded tennis uniform fills up a pint of beer.
Palace x Stella Artois pic.twitter.com/FdsiuVILAk
— Palace DROPS (@droppalace) June 24, 2024
Customers in the pub are seen wearing pieces from the collection and enjoying Stella Artois beer using glasses etched with the logos of the two brands.
The whole bar suddenly goes silent to look at a man cracking open a tennis ball tube like it was a can of beer. Inside it are tennis balls part of the exclusive collection.
"Fancy a game?" the man tells his friend, to which he says yes.
A group of friends then head to the tennis court to play a few games. Each hit on the tennis ball leaves a trail of sound: "Palace... Artois... Palace... Artois."
For the Beer and Tennis Fans
The latest from the clothing and beverage giants is one of its many collaborative efforts that blossomed from a long-standing partnership that began in 2021.
It puts together sportswear and accessories inspired by beer lovers and fans of the sport, delivering a unique line that offers the best of both worlds.
As seen in the spot, the collection will include blouson match and court jackets, polo shirts, caps, socks, and shorts that don Palace and Stella Artois brand motifs.
Beyond clothing, the new Palace x Stella Artois collection will also include tennis rackets and balls courtesy of British sports equipment brand Slazenger.
The new line will be available in-store and online on June 28.
Brand collaborations have been synonymous with the success of the skateboard brand, often partnering with brands that span from clothing, lifestyle, and now, alcoholic beverages.
Some of its known collaborators include Gap, Reebok, and more.
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