Garnier teamed up with comedian Ilana Glazer for its latest campaign, challenging the beauty world's obsession with ultra-glowy skin trends.
"De-Glaze My Makeup With Me" introduces Garnier Micellar Water with Salicylic Acid, a simple, effective solution for removing makeup and purifying skin without the need for a 10-step routine.
Glazer leads the charge with a comedic take on the beauty industry's ever-changing trends, poking fun at the effort required to achieve the perfect "glazed" look, only to wipe it all away at the end of the day.
She flips the script in her signature candid style, celebrating the satisfaction of makeup removal, or as she calls it, "de-glazing."
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In a press release, Garnier USA SVP Ali Fakih emphasized the importance of effective yet gentle cleansing.
"It is crucial to recognize the importance of complete makeup removal as a fundamental aspect of skincare, especially for individuals with skin that is oily and prone to acne."
Partnering with a known comedian and influencer like Glazer gives Garnier's campaign a fresh, relatable spin, making skincare feel fun instead of overwhelming.
Humor helps brands cut through the noise, turning a simple product launch into a shareable cultural moment.
Time to De-Glaze
The campaign kicks off with a six-minute comedy special starring Glazer, where she hilariously questions the effort behind getting dolled up, only to undo it hours later.
Mocking the extremes of modern beauty trends — whether it's "dolphin face" or "glazed donut skin" — she makes the case for a no-fuss skincare routine.
Garnier Micellar Water with Salicylic Acid is designed to cleanse, mattify, and remove makeup in one step, making it ideal for those with oily or acne-prone skin.
The lightweight formula keeps skin feeling fresh and balanced, offering a simple alternative to overcomplicated regimens.
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To amplify the campaign, Garnier is rolling out social media content featuring beauty, comedy, and lifestyle influencers such as:
- Benton McClintock
- Chris Burns
- Louis Levanti
- Taryn Delanie Smith
- Arielle Lewis
Fans can watch the "De-Glaze With Me" stand-up sketch exclusively on Garnier's social channels.
Meanwhile, Garnier's new micellar water is now available at major retailers nationwide.
Earlier this month, comedian Nate Bargatze starred in a Super Bowl ad for DoorDash.
