NYX Teams Up with House of Avalon for Pride Campaign

NYX Professional Makeup has teamed up with members of the House of Avalon collective to be the champions of its new campaign in celebration of Pride Month.

The "Family Can't Be Framed" campaign celebrates the participation of "RuPaul's' Drag Race" winner Symone and finalist Gigi Goode, celebrity stylist Marko Monroe, and more with a vibrant and colorful family portrait posted on the brand's socials. 

"To us, family isn't always defined as the people who are related to you," said Monroe in a press statement.

"Family is, most importantly, the people in your life who are honest, unconditionally loving, and will be there for you no matter what."

 

 

 

 

 

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A post shared by NYX Professional Makeup (@nyxcosmetics)

Apart from the collective, the beauty brand has also gathered together professional football cheerleaders Napoleon Jinnies, Jose Capetillo, and Eswinn Diaz, as well as members of the LA LGBT Center to be the faces of the brand.

The popular makeup brand will also participate in this year's LA Pride in the Park event with its own immersive brand experience.

This will include a house party celebrating the LGBTQIA+ community, as well as special family portrait opportunities and giveaways happening on June 8.

And of course, NYX will participate in the highly anticipated LA Pride parade the following day. 

'Proud Allies for All' Program

NYX Professional Makeup, which has long championed LGBTQIA+ initiatives, will continue its year-round "Proud Allies for All" program, in partnership with the LA LGBT Center, which aims to provide educational resources and cultivate global alliances.

Andrea Muguerza, VP of Marketing at NYX Professional Makeup, expressed the company's joy in highlighting chosen families in celebration of its Pride campaign this year. 

"We want to emphasize the importance of inclusion and acceptance of the LGBTQIA+ community, and their chosen families as an essential support system," she concluded.

 

 

 

 

 

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A post shared by Los Angeles LGBT Center (@lalgbtcenter)

The LA LGBT Center's Pride campaign this year is also centered on family.

"We Are Family" features the voice of Jennifer Garner, and it proudly showcases queer families, "chosen and otherwise," as they happily showcase their love and acceptance for each other.

"We are the sparkly sibling, the favored uncle, and the godmother who spoils you. We are the doting parents who fought for love to win and have now seen the seeds of our love grow in ways we once could only imagine," Garner narrates.

Although many brands have opted out of celebrating Pride Month this year, NYX Professional Makeup stands by its promised role as a staunch supporter of the LGBTQIA+ community in a colorful yet endearing way. 

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Editing by Katherine 'Makkie' Maclang