Key Takeaways:
- NYX Professional Makeup launches a Minecraft collection inspired by A Minecraft Movie.
- The limited-edition products feature stackable, pixel-themed packaging.
NYX Professional Makeup is bringing the world of Minecraft to life with a brand-new makeup collection inspired by Warner Bros. Pictures' upcoming blockbuster, "A Minecraft Movie."
Designed to capture the iconic pixelated world of Minecraft, the limited-edition collection features a range of buildable and customizable products inspired by elements from the game and its first-ever live-action film adaptation.
The makeup line includes Cheeky Mob Blush Balms in stackable cube packaging, Rare Highlight Balms for a luminous glow, Fat Oil Slick Clicks in three glossy finishes, and a compact mirror.
In a press release, NYX Global Brand President Denee Pearson shared the brand's aim of uniting communities through artistic, innovative products.
"The core values of Minecraft align with NYX Professional Makeup's core values, and we love that Minecraft is for everyone... We can't wait to see everyone's creativity thrive with this collection!"
NYX's Minecraft collab proves that smart brand partnerships go beyond just slapping a logo on a product — when done right, they tap into culture and fandoms.
A Celebration of Gaming and Creativity
Created in collaboration with Warner Bros. Pictures, a pixelated, adventure-filled backdrop brings viewers into a world where creativity knows no bounds.
Featuring a mix of bold colors, shimmering textures, and innovative packaging, the versatile makeup line immerses fans in the playful spirit of Minecraft.
The new collection is available on the brand's site and will launch globally on March 24.
NYX Professional Makeup has long been a pioneer in gaming culture.
Previously partnering with eSports team Dignitas, the brand launched the "Game Out Loud" Pride campaign to raise awareness about anti-LGBTQIA+ bullying in gaming and created the House of NYX Professional Makeup virtual storefront in iHeartLand on Roblox.
Back in January, NYX launched "NYXTAPE," a special mixtape supporting independent female artists.
