-author-avatar_thumbnail.jpg){kind=avatar}
Nile Coffee Club just launched a new spot that has hungover partygoers fighting over its coffee the morning after a long night of fun.
Directed by Myles of production house Revolver Films, the campaign and its title aim to show audiences one thing: that the Nile Coffee Club Diaspora Blend is "Good Enough to Fight For."
To properly show this message, the spot had a bunch of friends, who clearly weren't ready to get up from their sleep, race to the door to get a delivery of a bag of Nile Coffee Club beans.
View this post on Instagram
Myles and the brand's co-founder Sandrine Somé, who were friends in high school, said that the idea for the campaign stemmed from a joke about how coffee or a food delivery are the only things that can get partygoers to get up after a night out.
So, they took this idea and created a commercial that shows exactly that.
"This project really reflects where I'm at artistically. I love taking everyday moments and cranking the intensity to one hundred. I'm inspired by nostalgia and think the commercials of the early 2000s really got it right.
Everything had a campy feel to it. I wanted this spot to feel like it could play on a Saturday morning while you're making breakfast," Myles shared.
Using comedy is a great way to inject fun into your ads, making your brand identity known to audiences and building recognition and consumer trust in the process.
What You Would Do for Coffee
The one-minute advert starts off with partygoers passed out in different corners of a party house: on the floor, the roof, and even the backyard.
Others have sobered up, reading books or having a warm dip in the bathtub fully clothed.
Suddenly, the Nile Coffee Club delivery man rings the doorbell, waking up everyone's senses.
Following artistic closeup shots of each guest, they all spring out of slumber and race to the door, eager to have some coffee.
View this post on Instagram
After a long wait, the delivery man is finally greeted by everyone, unaware of the chaos that just ensued.
"Five stars," he jokingly asks of them.
The spot ends with a shot of everyone having a cup of coffee, courtesy of Nile Coffee Club Diaspora Blend.
"Good enough to fight for," the screen reads, as the spot ends.
Recently, Coffee mate and Wieden+Kennedy launched an ad series starring American rapper and actor Vince Staples.
-author-avatar_mobile.jpg){kind=avatar}
