Northwell Health has launched a new brand campaign featuring children offering words of wisdom about how adults can become happier in 2025.
Helmed by creative agency StrawberryFrog, the campaign continues the brand's "Raise Health" brand platform.
The new spot titled "A Little Wisdom" also builds off of the brand's holiday campaign from 2023, "Resolutions," which featured centenarians sharing their goals for the year ahead.
This time, the commercial even featured the children of several employees from the company’s 87,000-strong workforce.
As New York's largest healthcare provider, Northwell is a leader in brand recognition through its inventive marketing campaigns.
It is also home to the state's second-best children's hospital, Cohen Children's Medical Center.
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In a statement, StrawberryFrog Chief Creative Officer Nick Sonderup highlighted the magical nature of a child's wisdom, which comes effortlessly:
"We stripped away the typical healthcare marketing playbook and simply let kids be kids. The result is a campaign that makes you smile but also makes you think.
Their unfiltered take on what makes people healthy and happy aligns perfectly with Northwell's mission to humanize healthcare."
As the year comes to a close, Northwell's latest effort shifts viewers' focus from the past year to the year ahead with a positive lease on life.
By tuning in to a child's unique perspective, the campaign gives audiences something to reflect upon with the goal of self-improvement.
It's a beautiful example of the power of brand storytelling, which can create deep and meaningful connections.
A Child's Wisdom
The 30-second spot opens by asking the question, "How can grown-ups be happier in 2025?"
A bunch of kids each get their turn to answer the question, as clips feature them giving hilarious suggestions like "push all the elevator buttons," "make a million friends," or "do not eat dirt."
Other children present simpler solutions, like "having a sleepover," "cupcakes," or "frosting."
More children offer advice that adults could learn a lot from, like "be messy," and "have fun, jump up and down."
The spot ends with a child giving the greatest advice: "Healthier people live longer."
Spotlighting the voices of New York's youth, the ad adds a local spin so the brand's target audience can better relate to the expertly made advertising campaign.
New York is abuzz this holiday season. Earlier this month, Ghirardelli gave locals a big surprise by putting up a giant gift box in the middle of the Shops at the Oculus.
Meanwhile, back in November, New York's historic Katz's Delicatessen launched its first campaign helmed by New York Nico.
