Beats by Dre has just launched a new star-studded campaign that positions the brand as the premier choice for pro athletes.
Narrated by WNBA sensation Angel Reese, "Athletes Get It" is a stunning showcase of the brand's flagship products, including the Beats Studio Pro, Beats Solo Buds, and Beats Fit Pro.
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Headlining the campaign are World Cup Champion and eight-time Ballon D'or Winner Lionel Messi, alongside four-time NBA Champion and four-time Olympic Medalist Lebron James.
Alongside the two icons, the campaign features an impressive roster of eminent athletes, most of whom are legends in their respective sports:
- Erling Haaland — Manchester City player and Champions League Champion
- Shohei Ohtani — LA Dodgers player and World Baseball Classic MVP
- Naomi Osaka — four-time grand slam winner
- Sha'Carri Richardson — two-time Olympic track and field medalist
- Daniel Ricciardo — eight-time F1 Grand Prix winner
- Miho Nonaka — Olympic climber
- Shedeur Sanders — University of Colorado quarterback
- Bronny James — LA Lakers rookie player
Capitalizing on the stardom and fanbases of top athletes, the new campaign is poised to make a big impact.
Beats' latest initiative underscores the importance of influencer partnerships in scaling a brand's reach and audience.
The Choice of Champions
The 35-second commercial kicks off with Lionel Messi sporting a pair of Beats headphones as he trains on the pitch.
As he effortlessly scores a goal, Angel Reese narrates the significance of chasing dreams.
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The spot continues with a montage of high-energy clips featuring each athlete in their element.
Across the ad, various champions rally around the idea of chasing dreams with relentless determination while wearing the brand's products.
The spot culminates in a powerful question — “What’s stopping you?” — challenging viewers to pursue their aspirations without hesitation.
Beats has ramped up its marketing efforts over the last few months with a series of high-profile endorsements and collaborations.
Earlier this month, the audio giant launched a new campaign, announcing its third collaboration with Kim Kardashian.
