The French luxury clothing company Lacoste and Netflix have teamed up for an unexpected collaboration inspired by some of the streaming service’s most popular shows.
The apparel collection is offering a high-end alternative to basic fandom clothing usually available in limited forms such as hoodies or graphic t-shirts. Halfway between sports and fashion, the unisex items will include polos, sweatshirts, tracksuits and caps.
As for the iconic Lacoste crocodile, the partnership will see the logo morph into costumes from beloved Netflix shows such as Stranger Things, Bridgerton, Lupin, Sex Education, Money Heist, The Witcher, Shadow and Bone and Elite. Who doesn’t want to see the Lacoste crocodile in a Bridgerton-inspired oversized wig?
“The collection born from our collaboration is the embodiment of this powerful encounter, of our respective codes, influences and know-how,” said Catherine Spindler, Lacoste Deputy CEO in an official press release.
The partnership sees fashion and entertainment coming together, attracting both devoted fans of the featured shows and target groups with higher spending habits while exploring how Netflix fairs in the world of luxury branding.
"We think products can be a powerful medium for storytelling and partnering with Lacoste presents a unique opportunity to blend the worlds of fashion and entertainment," explained Josh Simon, VP of Consumer Products at Netflix.
Unknown to many, this is not Netflix’s first time working with Lacoste. The two companies previously collaborated in the form of a branded product placement deal for an episode of Stranger Things. Lacoste reported great success from the partnership, announcing that it gained $1.8 million worth of exposure due to the appearance.
The Lacoste x Netflix collection will be available in select stores worldwide and on both companies’ websites from April 12.
