Netflix’s “Emily in Paris” is set to take the fashion world on the road with a live theatrical experience, “Couture on Tour: An Emily in Paris Experience,” debuting in over 25 U.S. cities starting spring 2025.
Created in partnership with Atomic Venus Media and Paramount, the tour will bring fans a glamorous blend of fashion, theater, and immersive storytelling inspired by the series.
The experience, featuring costume designer Marylin Fitoussi as a creative consultant, will showcase a theatrical fashion show replicating the series’ signature styles and iconic settings, including the ambiance of the fictional La Trompette Bleue.
View this post on Instagram
Series Creator Darren Star shared the inspiration behind this endeavor:
“My journey in crafting ‘Emily in Paris’ was deeply inspired by my own adventures in Paris during my 20s.
As we celebrate the fourth season now streaming on Netflix and the exciting renewal for a fifth season, the profound connection fans have with the characters is what gives this series its enduring appeal.”
View this post on Instagram
Fans can also enjoy interactive exhibits, such as exploring Emily’s wardrobe and reenacting memorable scenes from the show.
Meanwhile, AVM Founder ElizBeth Jones expounded more about the deeper creative vision:
“Bringing Darren Star’s incomparable writing and character development to life through a female-led production company is deeply meaningful. As he has proved time and time again, Fashion is Art and Art is for Everyone.”
The tour reflects Paramount’s commitment to expanding its most beloved IP into live experiences, with Season 4 having a record-breaking 19.9 million views during its first four days and maintaining its spot in the top 10 for four consecutive weeks.
Marie Marks, senior VP of themed entertainment at Paramount, emphasized how the show’s aesthetic translates to a live setting:
“The beauty and fashion of ‘Emily in Paris’ will make for a unique and whimsical in-person experience for fans.”
This tour showcases the artistry of fashion while also highlighting the power of branding and experiential marketing in connecting and engaging with audiences.
By collaborating with creative agencies like AVM, the tour exemplifies how strategic partnerships can transform beloved television properties into immersive cultural phenomena.
Emily’s Back in the United States
The tour is set to visit major cities, including Denver, Atlanta, Nashville, and Kansas City, with tickets starting at $40.
VIP packages offering exclusive merchandise and interactive experiences will also be available.
“Couture on Tour” is AVM’s first major production and reflects its expertise in combining stagecraft, branding, and digital innovation.
Previously, Olivia Rodrigo treated fans to an immersive journey with the GUTS World Tour Bus experience.
