Nathan's Famous Has Hotdog Talking in Spots by adam&eveDDB

Nathan's Famous just launched a series of hilarious spots that introduce viewers to its new mascot — well, sort of. 

Taking place in a backyard barbecue just in time for the summer, several 30-second, 15-second, and 7-second ads revolve around a talking hotdog who converses with the party-goers. 

In "100% Beef, 100% New York," which also serves as the campaign's tagline, a woman places beans beside the hotdog on her plate, catching it off-guard. 

Nathan's Famous Hotdog then tells her off for letting the beans touch his bun, saying "I may be all beef, but I don't want no beef." 

As the woman apologizes, she begins to instigate his accent, which she thought belonged to a New Yorker. 

"Actually, it's Kansas" the hotdog jokes, before agreeing with the lady. In fact, he used to sell fake handbags in Times Square. 

Realizing the absurdity of the situation, the woman thinks to herself "I'm talking to a hotdog," as the spot ends.

In another video, the hotdog converses with another party-goer, telling him about the other guy who finished the mustard but still placed its container back on the table. 

When the man asks the hotdog who did it, he responds "Do I look like a snitch to you?"

Closing the spot, he reveals that it was actually Greg who did it.

A Fresh 'New York' Look

Made together with adam&eveDDB, the fast-food chain's latest campaign included an update to the look of "Frankie," its very own mascot.

 

 

 

 

 

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A post shared by Nathan’s Famous Franks (@originalnathansfranks)

Speaking on the new look, Nathan's Famous Brand Manager Angela Cheng explains the influence of the company's New York roots. 

"We’ve always been an iconic New York brand, but now we’re showing up in more modern ways than ever before—celebrating our great taste, appealing to people all across the country, and catching people’s attention with our talking hot dog and our mascot, Frankie," Cheng shared.

Furthermore, the brand wanted its new look to match its icon status, and this was represented in bold typography, a New York color palette, and stichers that highlight its benefits. 

Mitch Horton, head of design at adam&eveDDB New York, called it a "tightly designed collage of elements," as if something someone would see walking down the streets of New York.

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