Leading beer brand Miller Lite is showing everyone a new way to celebrate the holidays with a new campaign.
This latest effort sees the brand putting a spin on the traditional yule log with the Miller Lite "YuleLager," a digital fireplace that pours beer.
The unique innovation features a custom "BeerBlaze" LED screen and an audio track of crackling fire paired with the pop of a can of Miller Light.
Not lacking in holiday cheer, it also comes complete with stocking hooks, extra storage that keeps beer at the perfect temperature, and an insulated, removable beer tower shaped like a chimney that you can fill with Miller Lite.
Launching on November 29, fans can snag their own fireplace on the brand's official site while supplies last.
Customers will also find a selection of returning items, such as holiday knitwear and "Miller Lite Beernaments."
Simulating the cozy feeling of beers by the fireplace, Miller Lite's latest effort is an inspired piece of experiential marketing.
Through this, the beer brand not only increases retention with a memorable campaign but also sets itself apart from the competition by immersing customers in a unique product experience.
By The Fire
For fans who may miss out on the season's hottest beer fountain, look no further.
The BeerBlaze is available on Miller Lite's YouTube channel as a nine-hour video that will (virtually) warm up any home.
In a statement to DesignRush, Miller Lite Director of Marketing Alan Bremerkamp highlighted how the YuleLager's welcoming fire invites family and friends to bond over beer.
"We created the Mille Lite YuleLager to give consumers festive moments this holiday season. The built-in LED screen fireplace with the custom beer tower makes any holiday occasion Miller Time whether you’re going all out or keeping it simple this year.
It's a twist on a holiday classic that is a conversation starter as the centerpiece for your celebrations or the perfect gift for the beer lover in your life."
In other beer device-related news, PerfectDraft recently teamed up with Stella Artois and David Beckham to launch a campaign that celebrates draft beer.
