Pepsi has launched another promotion of epic proportions ahead of Paramount's "Gladiator II" premiere.
Referencing the brand's star-studded Gladiator-themed commercial from two months ago, the soda giant launched a collection of 16oz Pepsi cans featuring its cast of superstars:
- Megan Thee Stallion
- Josh Allen
- Derrick Henry
- Justin Jefferson
- Travis Kelce
The striking cans crafted by PepsiCo Design & Innovation feature the the campaign's visual identity system, reminiscent of the gladiators of Ancient Rome.
View this post on Instagram
It features embossed Pepsi logos, textures, and accents that provide a tactile feel to the delicious beverage.
A massive campaign with a heritage, Pepsi's partnership with "Gladiator II" could be considered one of the year's biggest advertising events.
This underscores the power of brand partnerships in creating projects with massive potential.
Enter the Arena
A continuation of Pepsi's "Make Your Gameday Epic" campaign, the cans were initially announced in September.
A set of "Gridiron Gladiator" cans featuring NFL superstars Allen, Henry, Jefferson, and Kelce embody traditional colosseum architecture, with granite stone accents and Roman Ionic motifs in a striking silver-against-black can.
As a nod to each player's team, their costumes mirror their respective uniforms, while figures representing their team's mascots adorn the sides of the can.
View this post on Instagram
Meanwhile, Megan's "Empress" can is the most ornate of the bunch, featuring an extravagant and opulent gold color with electric blue accents decorating the Roman Corinthian arches, columns, and molding.
The cans also feature built-in AR capabilities produced by Ntropic. Fans can scan the QR codes to bring each character to life, complete with dialogue.
Fans also stand a chance to win one of these exclusive cans by joining the Pepsi Gladiator II Sweepstakes.
Limited-edition and novelty cans are something of a constant in the beverage industry, with unique product designs to make them stand out on shelves.
Last week, Olipop launched its holiday campaign with a cute new set of Christmas cans.
