Iconic brand Martin's Potato Rolls and Bread has just launched a new brand film to mark its upcoming 70th-anniversary celebrations.
Honoring the family-owned brand's history and legacy, an eight-minute short film highlights Martin's commitment to baking quality potato rolls and bread since the brand was established in 1955.
The brand has built a reputation for being the backbone of some of the world's best burgers, including Shake Shack, Hollywood Burgers, and M Burger Chicago.
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In a press release, Martin's Potato Rolls and Bread Social Media Manager Julie Martin spoke about her family's commitment to creating quality products:
"This video is a tribute not only to our roots but to everyone who has been part of our story — from our loyal customers to our dedicated employees. We're thrilled to share this piece of our history as we look forward to our 70th year and beyond."
By honing in on the brand's history, Martin's invites customers to enjoy its long-standing tradition of quality food, an excellent use of brand storytelling that emotionally engages an audience to increase interest in a product.
The Family Business
The commemorative film gives fans a behind-the-scenes look at the Martin family's legacy, documenting its journey from a small bakery in central Pennsylvania into a leading innovator in the field.
The 8-minute short film opens with an establishing shot of the main building of Martin's Potato Rolls and Bread.
Featuring anecdotes and stories from members of the Martin family who work for the business, the video highlights the company's current position as an industry leader.
It also shows viewers what exactly put the brand on top:
- Quality ingredients
- Talented employees
- A commitment to the community
Photos of the Martin family's roots as a homegrown enterprise are contrasted with scenes of the business today, showing how far the company has gone in terms of product growth and sales distribution.
With the release of the brand film, the team reaffirms its commitment to the continuation of its legacy of excellence and family values.
Hiring agencies to produce expertly made videos that symbolize the legacy of the brand and how it stays relevant in modern times is a great way for businesses to increase awareness and build loyalty among their consumers.
Back in September, Shake Shack also launched a campaign showcasing behind-the-scenes of what makes its famous burgers worth it.
