Global superstar Mariah Carey is ringing in the holiday season by joining Fortnite's 2024 Winterfest event.
On December 20th, Fortnite stunned fans with a surprise cinematic trailer announcing the Christmas icon's arrival.
Joining Carey is a whole host of celebrities, including Snoop Dogg, Eminem, Billie Eilish, and Tom Holland, among others.
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The event will cover the game's island in a blanket of white snow while giving players gifts and many festive surprises each day.
In a statement, Carey expressed her excitement for collaborating with Fortnite, which entered her radar thanks to her son's love for the game.
Her arrival expands Fortnite’s massive roster of playable character skins, featuring icons from Marvel, DC, Star Wars, and real-life figures.
This underscores Fortnite's massive marketing power as a game that constantly collaborates with eminent names for brand partnerships.
The latest initiative is another testament to Fortnite’s powerhouse status, showcasing how influencer marketing can drive considerable engagement.
All I Want For Christmas
The 45-second trailer opens with the popular character Fishstick enjoying an autumn day.
As he walks down a town street, he notices a single red leaf fall to the ground, which magically kicks off the winter season.
A winter aurora casts a beam of light down as the first few notes of Carey's hit single ring through the air.
Carey emerges from the magic portal surrounded by a cast of Christmas characters, including Snoop Dogg and Shaq.
The spot ends as the singer magically puts the citizens of the little town in holiday attire.
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To mark Snoop Dogg's festive return to the franchise, Fortnite also launched a quick video spot on Instagram to celebrate his new skin.
The 2024 Winterfest event will run through January 7, 2025.
Back in October, Hasbro brought three iconic games to Fortnite via Unreal Engine.
