MANSCAPED Auctions ‘Lil Stavvy’ Hairball for Charity After Super Bowl LX

When your Big Game ad features singing hairballs, the only logical next step is to sell one.

Following its Super Bowl debut, MANSCAPED is developing its “Hair Ballad” campaign by auctioning off a celebrity hairball created with comedian Stavros Halkias.

The one-of-a-kind character, dubbed “Lil Stavvy,” was sold on eBay starting February 17 and will end February 20, with proceeds benefiting the Testicular Cancer Society.

The original spot aired just before kickoff on NBC and brought unwanted body hair to life through melodramatic, power ballad-style singing hairballs.

Developed with agency Quality Meats and directed by The Perlorian Brothers, the ad quickly became one of the game’s most talked-about creative swings.

Now, instead of letting the buzz fade, MANSCAPED is turning the character into a charity activation, with a signed The Lawn Mower 5.0 Ultra trimmer.

"Auctioning off Stavros’ hairball felt like a fun, unexpected way to extend the campaign while supporting a cause we care deeply about," said Lucas Coyle, Director of Brand Media & Awareness at MANSCAPED.

Meanwhile, Halkias leaned into just how absurd the whole thing is.

“I’ve done a lot of weird things in my career, but auctioning off my own hairball for charity is definitely a first. If it makes people laugh and helps a good cause, I’m always in.”

The effort falls under MANSCAPED’s "Mancare Your Everywhere" platform, which debuted during the brand’s first Super Bowl appearance.

It's a sign of the company’s continued direction to be a DTC disruptor and omnichannel grooming brand, establishing itself as more than just below-the-belt care.

From Screen To Auction Block

In the original commercial, hairballs belt out dramatic lyrics in a theatrical performance that mimics a classic power ballad.

The tone is intentionally over-the-top, using humor to reframe grooming as self-care rather than embarrassment.

Then, Lil Stavvy was born. The pile of hair appears on Instagram, giving fans a closer look at the character.

Halkias funnily describes it as "his son," but expresses disinterest in it, leading to his decision to auction it. 

Other brands have followed similar post-game extensions.

Bud Light has historically carried Super Bowl characters into limited-edition drops and promos, while Old Spice has revived fan-favorite personas across platforms.

In each case, the goal was to turn a one-day spike into attention that sustains. 

MANSCAPED is applying this same concept in its latest efforts, but layering in marketing with a cause.

The auction supports awareness, education, and early detection efforts around testicular cancer, showing just how much the brand cares.

All while growing its credibility in men’s grooming and health conversations.

What MANSCAPED’s Super Bowl Extension Teaches Us

MANSCAPED is giving us a lesson in stretching a creative beyond a single airtime slot. Here are some takeaways:

• Selling the hairball as a limited-time auction shows how to turn a fun idea into something people can buy.
• Using a comedian and donating the proceeds proves that humor can be paired with real charity work.
• Sharing the character on social media before the auction shows how to stretch a campaign without spending more on ads.

We'll have to see in the coming months whether or not this activation meaningfully boosts long-term brand equity or remains a clever footnote to a Super Bowl splash.

Our Take: Is This Hairy Genius?

When I first heard about auctioning off a celebrity hairball, I rolled my eyes. But the more I sat with the crazy idea, the more I warmed up to it.

MANSCAPED is using comedy to open the door to a serious conversation about men’s health.

Bold moves like this show confidence. It says that MANSCAPED prioritizes its brand purpose enough to let it live outside the 30-second box.

It proves that the real win isn't just Big Game airtime but what it does after its ad goes live. 

In other news, the UFC recently launched a spoof of Broadway musicals to promote its official coffee partner, Black Rifle Coffee Company.