Magento for B2B eCommerce: Key Findings
- Magento’s decline in store count signals not weakness but focus, as it powers the world’s most complex, high-value B2B operations.
- B2B brands favor Magento for its unmatched control and flexibility, giving them ownership over workflows, integrations, and data.
- Magento enables seamless scaling across global markets and multi-store setups thanks to its open and highly configurable architecture.
Is Magento really losing its place in eCommerce?
It’s been a long-standing debate, but a recent Scandiweb report showed that the number of live sites using Magento is trending down.
In fact, the report showed that Magento powered just a shade over 100,000 live sites in August 2025.
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Unfortunately, the shrinking number of stores and the expansion of other platforms like Shopify have only fueled the narrative of Magento’s decline.
However, that narrative is incomplete.
For Bighorn Web Solutions, a leading eCommerce agency, the best platform isn’t necessarily the one that’s widely used. Rather, it's more about how deeply that platform supports existing operational complexities:
“Magento’s real value is in its sophistication. Top B2B brands choose it because it adapts to their processes, which makes for seamless integration and much less downtime. And that kind of adaptability never goes out of style,” said Caleb Bradley, Founder and CEO of Bighorn Web Solutions.
Why the “Magento Is Dying” Narrative Misses the Point
Simply put, the “death of Magento” narrative is mostly a misrepresentation of a simple metric: store count.
Although numbers never lie, they can mislead if not taken in the proper context.
Over the past decade, Magento has transitioned from serving general-purpose retailers to powering advanced B2B use cases. This is especially true following Adobe’s acquisition of Magento in 2018.
Yes, Magento’s market share has narrowed by quite a bit, but it's a great choice for many B2B businesses because of its ability to adapt to high-complexity B2B operations.
Many of its remaining users tend to be in incredibly demanding industries whose operations hinge on customization and control, two of Magento’s biggest strengths.
To be more specific, Magento excels in four key areas:
- Operational complexity: Magento’s customizability means it can be configured to support multi-step workflows, layered permissions, and other processes.
- Data ownership: Most other platforms lock data within their own proprietary ecosystem. Magento gives companies full control over customer, pricing, and transactional data.
- Integration depth: Magento connects directly with ERP, CRM, and logistics systems, unifying the flow of information across business units, and even borders.
Each of these strengths reflects a central philosophy of control over convenience.
Where Magento Still Wins in B2B eCommerce
Magento is one of the few platforms built to scale without compromise, especially for B2B companies dealing with complex supply chains or international markets.
And while the platform boasts incredibly complex capabilities, that doesn’t mean it’s strictly for businesses in highly complex industries.
In fact, Magento’s adaptability makes it a perfect fit for many B2B brands that require:
1. Operational Flexibility and Workflow Control
B2B transactions often involve long approval chains and multiple decision-makers, which can become roadblocks for many organizations.
This isn’t a problem for Magento as administrators can define custom user roles, approval hierarchies, and credit limits that reflect real-world procurement processes.
As a result, companies often see improvements in inter-department collaboration, as well as fewer data silos.
2. Performance and Infrastructure Control
Most platforms hard-lock businesses into shared hosting options, which can introduce risk down the line. This isn’t the case with Magento.
Magento offers B2B brands full control and ownership of their infrastructure, including caching, security protocols, and performance tuning.
This is a significant advantage for those handling massive product catalogs or going through heavy seasonal traffic year after year.
3. Multi-Region, Multi-Store Commerce
Global B2B brands have to adapt to many different markets and regulations such as taxes, currencies, and compliance standards.
Bighorn Web Solutions often recommends Magento to its B2B clients because it naturally supports multi-store architecture.
From a single dashboard, teams can launch region-specific storefronts, localize language and pricing, and maintain consistent brand standards worldwide.
Build for Your Needs, Not Convenience
Plug-and-play SaaS solutions for eCommerce are popular because they are a ready-made solution to simple problems. But large, mature B2B brands rarely have simple problems.
They need platforms that grow with their workflows, not around them.
Magento may no longer dominate in numbers. But in the complex world of B2B commerce, where integrations, pricing logic, and global operations define success, it still holds the high ground.
