Maestro Dobel Tequila has launched its latest campaign as the official tequila for the U.S. Open, bringing fans an authentic, world-class Mexican experience.
The brand will set up The Dobel Tequila Club at the tournament, serving up a selection of cocktails including margaritas and the Dobel Tequila Ace Paloma.
Beloved by fans, the refreshing cocktail is made with Dobel Diamante Cristalino, grapefruit soda, and fresh lime, served in an exclusive new souvenir cup designed by Mexican industrial designer Ricardo Casas.
The alcoholic beverage brand will also offer different spins on the cocktail this year, including a low-calorie version.
Additionally, the bar will offer a set of special offerings from Mexican culinary icon Chef Enrique Olvera that were chosen to pair perfectly with the cocktails, such as Olvera's famous Suadero Taco and Shrimp Aguachile.
A full-service elevated bar will be available at the tournament's Stadium 17, which also features a lounge for guests to relax. Four Ace Paloma cocktail carts will also pop up across the grounds.
For fans at home, the brand has partnered with Cocktail Courier to create the Dobel Tequila Ace Paloma Cocktail Kit, which will be sold on the Cocktail Courier website through September for $69.99.
Maestro Dobel Tequila's latest efforts leverage experiential marketing to bring aspects of Mexican culture to fans at the U.S. Open.
By having guests taste its cocktails and world-class liquor first-hand, it's able to build a connection with its consumers in a unique and personal way.
A Major Tennis Partner
Dobel, an 11th generation tequila maker, has supported many of the biggest tennis events since 2022.
The brand has partnered with major U.S. ATP and WTA tournaments like the BNP Paribas Open, Cincinnati Open, and Miami Open.
According to Lander Otegui, SVP Marketing at Proximo Spirits, an increased consumer interest in both tequila and tennis prompted the brand to launch its partnership with the U.S. Open.
This also led to Dobel forming partnerships with tennis stars Taylor Fritz and Aryna Sabalenka
Each player was tasked to curate their own tequila cocktail for the Dobel Tequila Club: the Dobel Fritzy Spicy Margarita and the Dobel Marg-Aryna, marking the U.S. Open's first ever player-inspired cocktails.
Italian liqueur brand Aperol launched its own campaign for the U.S. Open last week, creating a tennis-inspired capsule collection.
