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Portuguese eyewear brand Lohause is making rounds on social media for its latest set of cinematic ads.
These spots, posted on the brand's Instagram account, follow the adventures of a father as he explores the nuances of art and life with his son, passing down nuggets of wisdom to the younger generation.
Simple yet evocative, the ad series serves as a great display of Lohause's unique brand identity, staying true to its slogan: "Art follows function."
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Unlike most eyewear brands, it shifts the focus away from its glasses and instead highlights the spirit of the personalities that inspired its brand ethos.
Guilherme Gomes and Manuel Silva, who founded the brand in 2020, harped on the idea that many iconic artists, politicians, and writers like Andy Warhol and Winston Churchill used their eyewear as an element that defined their brand image.
With this, Lohause sought for its eyewear to serve the same purpose — as a tribute to fascinating personalities.
Knowing what you want your name and products to stand for and consistently sending that message across to your audience is what true branding is, and this is what Lohause is exemplifying with its social media campaign.
Slices of Life
One of the spots sees the father and his son enjoying wine while painting by the seaside.
Suddenly, the old man splatters paint onto his canvas, which catches his son by surprise.
"This is art! This is art, my son, look at it," the father shouts.
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His son corrects him, saying, "This is wine," but the man begs to differ.
"This is art wine," he replies, as the two share a moment, closing the spot.
Another video sees the duo sitting inside the car, as the man gives his son advice.
"Comfort zones are where ambitions die," the man shared.
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He then goes on to tell his own struggles, moving to another country with nothing and the fear that came with that decision.
"It was uncomfortable, scary, but better than stagnation. It's so important to move forward. So, be bold," he continued.
The spot ends with the man handing the keys and switching seats with his son before they drive off.
The characters in the spots subtly showcase what the Lohause brand is about — bold and eccentric in its uniqueness — just like how eyeglasses have become a part of certain personalities' iconicity.
Previously, Ray-Ban and Meta also launched a slice-of-life campaign starring Anderson .Paak, Tinashe, and James Blake.
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