Canned water company Liquid Death has just unveiled its sweetest marketing stunt yet, partnering with popular ice creamery Van Leeuwen to create the Hot Fudge Sundae-flavored sparkling water.
Starting August 13, limited-edition cans of the new flavor will be sold exclusively at Van Leeuwen shops across the U.S., as well as on Amazon and Liquid Death's TikTok Shop.
The cans are available in extremely limited quantities, with Liquid Death reportedly only creating 10,700 eight-packs of the sweet stuff.
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Despite gaining fame and notoriety for increasingly creative marketing stunts and celebrity features, this is the first time Liquid Death has collaborated with another company on a new flavor.
The flavor was reportedly conceived during a call between Liquid Death CEO Mike Cessario and the ice cream brand's co-founder, Pete Van Leeuwen.
According to Liquid Death Creative VP Andy Pearson, the new offering has a flavor much more complex than ice cream, containing hints of fudge and cherry.
Van Leeuwen first went viral in 2020, after selling out 6,000 pints within an hour.
The ice cream parlor is well known for its unique flavors, and hosts a weekly event called "Flavor Lab Friday," where they sell a unique new flavor only until it sells out.
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Last month, Van Leeuwen collaborated with Hello Kitty to release a unique flavor called Yummy Berry White Chocolate Truffle, along with exclusive merch.
In June, the brand worked with Sabrina Carpenter to release a limited edition flavor named after the singer's hit single, "Espresso."
Each limited-time flavor featured its own specialized packaging, a must for brands looking to add aesthetics and charm to their products.
Creamy Goodness
In a hilarious and chaotic commercial, guests at a raging house party drink what looks like melted hot fudge sundaes, showing how it feels to drink Hot Fudge Sundae Sparkling Water.
Filmed in slow motion, partygoers have the time of their lives as they get increasingly messy, chugging ice cream out of cans and through a beer bong.
"Introducing the first ever 20-calorie can of flavored sparkling water that tastes just like a hot fudge sundae," a narrator says.
Their celebration comes to an end when they all succumb to an intense brain freeze, causing the spot to take a menacing turn as one guest falls out of a window.
Introducing the first Hot Fudge Sundae you can actually chug! The only way to try #liquiddeath x @vanleeuwen Hot Fudge Sundae sparkling water is to visit a Van Leeuwen Scoop Shop or buy it on Amazon right now. It’s extremely limited. Chug it while you can: https://t.co/4qV6YQjk3fpic.twitter.com/iSTxOraZWt
— Liquid Death (@LiquidDeath) August 13, 2024
It's all in good fun, however, and the spot ends with guests walking back into the house with another eight-pack of the new beverage.
The limited-edition drink is sure to sell out quickly, owing to the massive popularity of Van Leeuwen and the brilliant marketing of Liquid Death, which fans have come to expect of the brand.
Last month, Liquid Death collaborated with Terry Crews, who created a badass new design for the brand's box art.
In June, a hilarious ad for the brand's electrolyte drink powder Death Dust featured rock legend Ozzy Osbourne warning children not to snort it.
Editing by Katherine 'Makkie' Maclang
