Krispy Kreme’s Coffee Day Campaign Stars Joe Jonas in Cheeky Promo

Joe Jonas has made his love for Krispy Kreme pretty clear over the years.

Now, he’s front and center in the brand’s National Coffee Day campaign.

The campaign features him in a light-hearted promo video where he tosses the script, argues for doughnuts, and calls corporate to make the freebies official.

This campaign began with a personal pitch from Jonas himself.

“I went and found the Krispy Kreme team and sat down with them, and I said, ‘I want to make National Coffee Day history.’”

Alison Holder, Chief Brand and Product Officer, backed the collaboration:

“Joe loves Krispy Kreme and we’re in harmony with him that coffee is so much better with a fresh Krispy Kreme doughnut.”

From Saturday, Sept. 27 through Monday, Sept. 29, Krispy Kreme fans can grab a $1 Original Glazed dozen with the purchase of any regular dozen.

Then on Monday, fans can walk into any participating Krispy Kreme location and walk out with a free doughnut and a free medium coffee, no strings attached.

The offer runs in-store, through drive-thrus, and on the Krispy Kreme app using the promo code BOGO1.

The brand is also inviting fans to join in on social media, sharing their treats with #KrispyKreme and tagging the official account.

Strategic Layering Matters

Krispy Kreme kept the promotion simple but made it feel special by building it around a familiar pairing and a familiar face.

Bringing Joe Jonas into the mix, connecting the timing to a national day, and spreading it out across a long weekend made the promotion feel more like a celebration than a one-day special.

Recent data shows why celebrity-driven campaigns like this one work.

The influencer marketing industry is set to hit $32.5 billion in 2025.

Meanwhile, 61% of consumers say they trust influencers more than traditional ads.

Campaigns featuring active celebrity participation can convert at up to three times the usual rate.

The social media component adds reach without feeling forced.

Offering the deals through in-shop, drive-thru, and online ordering options removed barriers and allowed different types of customers to participate.

Every part of the campaign leans into simple enjoyment, something fast food often swears but doesn’t always deliver.

Creative & Campaign Takeaways for Agencies

Krispy Kreme’s approach offers a few lessons for teams looking to do more than just show up:

• Pairing a familiar product with a familiar face can give a deal new energy.
• Giving people more than one day to participate helped keep momentum going and gave fans more chances to take part.
• Making the offer available across stores, drive-thrus, and the app meant customers could join in however they prefer.

Making the offer available across stores, drive-thrus, and the app meant customers could join in however they prefer.

The results aren't in yet, but the attention suggests there's still value in marketing that respects both time and intent.

Our Take: Is This Just Sugar Coating?

I believe this campaign shows Krispy Kreme understands how to stay top of mind in a noisy category.

It blends fun, generosity, and celebrity without losing focus on value.

My only concern is whether the gains last after the weekend ends.

Still, I’m curious how many new customers this stunt converts into habitual fans.

A fresh example from outside QSR shows how coffee itself can become the battleground for brand attention, with Coffee Mate’s playful campaign turning everyday habits into cultural debate.

Want to turn a National Day into a national moment? These agencies help F&B brands layer talent, timing, and offers into cultural relevance.