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KFC U.K. is celebrating the launch of its Ultimate BBQ Burger with a funky new spot that declares it's "BBQ Season" despite the rainy weather.
In the one-minute ad, a woman walks out of a KFC restaurant with a new burger in her hand. Just as she was about to take a bite, rain started to pour.
Instead of being bummed over the situation, the girl packs her burger in a paper bag and grooves to the beat of soulful music as she walks on the wet street.
We then see her meet up with a friend at a waiting shed, and together they enjoy KFC's new Ultimate BBQ Burger, glossing over the harsh winds and rainfall.
"BBQ SEASON IS HERE," the screen reads as the spot ends.
Rain or Shine, It's BBQ Time
Made together with creative agency Mother London, the brand's new campaign understands that the UK weather hasn't necessarily been bright skies and sunshine lately.
But that didn't stop KFC from declaring it's "BBQ Season."
I've been dreaming about BBQ szn but let's be real it's the BBQ faux pas that make it...
— KFC UK (@KFC_UKI) April 28, 2024
I'm talking about burnt sausages that are basically kindling & don't even get me started on the (not so) great British weather.
So let me hear it, drop your BBQ blunders below 👇👇👇
"For most of us, the BBQ season brings to mind gatherings in gardens, complete with the unpredictable weather and food," KFC Head of Retail and Advertising Leo Sloley said in a statement.
Together with the spot, the fast-food chain launched a series of activations that bring on the BBQ hype.
Billboards and posters across the U.K. feature eye-catching visuals depicting puddles of rainwater on a pavement, and a reflection of the KFC logo in the middle, with the tagline, "BBQ SEASON IS HERE."
"At KFC we know a thing or two about doing BBQ the right way and are all fired up for fans to try the new Ultimate BBQ Burger this season – whatever the British weather brings," Sloley added.
KFC's Ultimate BBQ Burger is available today across the U.K. via Just Eat and KFC Delivery for a limited time. The new offering houses one original-recipe chicken fillet, onions, lettuce, cheese, and BBQ sauce inside a brioche bun.
KFC Drops 'No 11 Eau de BBQ'
If the weather isn't enough to get you into the BBQ spirit, maybe scents can. The chain also launched its first-ever limited-edition perfume that takes you straight to your backyard grills.
The "No 11 Eau de BBQ" is meant to embody the scent of a BBQ experience, emitting woody and charcoal notes, together with the smell of smokey meats.
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The perfume will be available as a 100ml bottle and will retail for £11.
"At KFC, we’re all about thinking outside the (burger) box, so, naturally, when we created a burger so irresistible, we had to bottle it," KFC Brand Manager Phoebe Syms shared.
"Behold, No 11 Eau de BBQ – capturing the mouth-watering scent of our brand-new Ultimate BBQ burger, which allows you to sizzle with every spritz," she added.
Editing by Katherine 'Makkie' Maclang
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