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Vodka brand Ketel One and Tanqueray Gin have teamed up with HBO and Max for a lavish new campaign in celebration of the third season of "The White Lotus."
The multifaceted collaboration between the two alcohol giants comprises a series-inspired cocktails and a Thailand destination giveaway.
It also includes immersive events and engaging content — all of which invite fans to "Sip into The White Lotus."
Notably, the campaign is marked by a hero spot led by actor and entrepreneur Patrick Schwarzenegger as he mixes a cocktail for a mystery woman by the bar.
Just like the HBO hit show, fans can live the luxurious White Lotus experience with exclusive cocktails inspired by the season’s Thailand setting, such as the "White Lotus Vesper Martini" and "The White Lotus Punch."
The Vesper Martini combines Ketel One Vodka and Tanqueray London Dry Gin, elevated with French white wine aperitif and lychee liqueur.
Meanwhile, the punch blends tropical pineapple, mango, and lime with a touch of herbal gin.
Julie Yufe, Senior VP of Vodka, Gin, and Rum at DIAGEO North America, said the partnership is a perfect match for the HBO series.
"The show is a cultural phenomenon, creating its own universe of intrigue and vibrancy.
As consumers increasingly value experiences, we’ve been intentional about crafting fan-centric moments where our brands can create memorable occasions with every sip," Yufe added.
Meanwhile, Schwarzenegger also expressed his excitement over the campaign, calling his participation in "The White Lotus" an "incredible journey."
"I’m excited to partner with Ketel One Vodka and Tanqueray gin to bring fans closer to the unforgettable moments of season three.
Just like these iconic spirits, The White Lotus is all about storytelling and savoring every experience. I can’t wait to watch the new season unfold while toasting The White Lotus Vesper Martini with friends and family," he shared.
The latest collaboration highlights how strategic brand partnerships can enhance fan engagement, offering immersive experiences that elevate both the show's storytelling and the brands' reputations.
Luxury Cocktails and Sweepstakes for Fans
Both the White Lotus Vesper Martini and Punch will be featured in "The White Lotus" limited-edition kits available for purchase, complete with everything fans need to recreate the show’s signature drinks.
Apart from this, Ketel One and Tanqueray will also be offering a sweepstakes running through April 6, with a chance to win a trip to a luxury hotel in Thailand.
Additionally, fans will be able to attend watch parties in key U.S. markets like California, Florida, New York, and Texas, where the branded cocktail kits will be on display.
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"The return of The White Lotus is a moment we know fans have been eagerly anticipating, and our partnership with Tanqueray Gin and Ketel One Vodka allows us to amplify the excitement in a truly unique way," Pia Chaozon Barlow, Executive VP of Originals Marketing at Max and HBO shared in a statement.
"By offering viewers a way to immerse themselves in the world of the show through these stunning White Lotus themed cocktails and IRL events, we’re gearing up for the new season while deepening engagement with our shared fanbases," she added.
Season 3 of "The White Lotus" debuts on February 16 at 9 p.m. ET/PT on HBO and will be available to stream on Max.
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