Ken Jeong is back in a fresh new campaign for Fabletics Scrubs, the world's first and only activewear scrubs for the healthcare industry.
Building on the success of last year's campaign, the effort blends humor and function to introduce the brand's latest innovation: Durable-Water Repellent (DWR) fabric.
Developed by Fabletics' in-house creative team, "Keep it Dry" sees the "Hangover" star showcasing the benefits of DWR fabric in a way that only he can — through a quick exchange of medical jargon and comedic timing.
Jeong was a licensed physician in California before launching his acting career. He made his film debut in "Knocked Up" as Dr. Kuni.
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The effort will run across the brand's owned social channels, paid social, and YouTube.
Fabletics Scrubs will also distribute product sets to select healthcare influencers, complete with test tubes and water-based fluids for a hands-on demonstration of the fabric's water-repellent performance.
In a statement, Fabletics Senior Vice President of Brand Marketing Carly Gomez highlighted how working with Jeong elevates the brand.
"Marrying Ken's one-of-a-kind sense of humor with his real-life experience as a physician and a scrub wearer created such an authentic environment to highlight our game-changing scrubs in a fun and unique way."
Fabletics Scrubs has seen rapid growth since its debut, nearly doubling its business and cultivating a loyal membership base.
The ad is the latest in Fabletics Scrubs' commitment to merging performance-driven features with brand storytelling, engaging both healthcare professionals and comedy fans alike.
By leveraging Ken Jeong's dual credibility as a comedian and former physician, Fabletics Scrubs utilizes influencer marketing to strengthen authenticity.
A Playful Take on Fabric Innovation
The 60-second spot opens in the break room of a fictional San Bernardino Family Clinic, where Jeong enthusiastically explains DWR technology to a group of medical professionals.
Hilariously weaving medical shorthand into the conversation, Jeong showcases how DWR can help "HCPs (healthcare professionals) be the MVPs of the ER," protecting them from coffee spills, UTIs, and more.
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Eventually, one doctor gets fed up with Jeong's nonsense and has to "GTG". She does admit that the Fabletics Scrubs are "really nice," however.
The commercial also has a 3-minute extended version.
Earlier this month, Fabletics' athletic line launched a collaboration with actress and artist Becky G.
Meanwhile, Jeong also appeared in an ad for BMW last month.
