Kate Spade New York and Heinz have joined forces to debut a limited-edition collection that puts a ketchup-colored spin on contemporary couture.
Inspired by Heinz's iconography and Kate Spade's colorful styles, the capsule collection consists of tees, footwear, tote bags, pouches, keychains, and phone cases.
Many of the pieces feature Heinz's signature bright red hue and are adorned with ketchup motifs.
Highlights include ketchup squirt-shaped zipper pulls and a special pocket for a Heinz ketchup packet in each of the bags.
"It’s the thoughtful details that bring this collection with HEINZ to life - from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet," Kate Spade NY SVP and Head of Design Jennifer Lyu said in a press release.
She went on to highlight the collection's quirky designs, which capture the essence of good summer memories with "a little piece of magic."
How Much Do You Love Heinz?
The capsule collection is the latest example of Heinz's global creative strategy, "Irrational Love."
Announced last year, the initiative celebrates the sometimes absurd way that fans show their love for Heinz, leading them to do things like licking spilled ketchup off their clothes.
Megan Lang, Head of Global HEINZ Brand Communications and Creativity, emphasized that the collaboration celebrates what both brands stand for, as well as their loyal fanbases.
Learn more about what a brand partnership is here.
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The new collection is available for purchase at select Kate Spade New York stores, department stores, and wholesale locations in the U.S.
Kate Spade x Heinz pieces can also be purchased online in various global markets including China, Europe, Japan, North America, and Southeast Asia.
Prices range from $45 to $398.
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Editing by Katherine 'Makkie' Maclang
