Heinz, Kappa Team Up to Create Football-Inspired Aprons

Heinz and sportswear brand Kappa, together with agency Dude, have teamed up for a special campaign that showcases uniforms inspired by football jerseys.

A one-minute spot kicks off with a man opening his football-themed restaurant.

"Not all football heroes wear jerseys," the screen writes.

Viewers are then treated to a sequence of closeups of the new "Paninari Uniform," named after sandwich makers, and made together by the condiment brand and the clothing company.

 

 

 

 

 

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A post shared by Heinz Salse 🤌 (@heinz_it)

A red apron is embedded with Heinz' and the "Foodball" Club's logo, boasting a collar design reminiscent of ketchup streaks.

Below the logo is the message, "Proud Sponsor of Calcio Mangiato," together with the year 1957, when Heinz was established. 

"Born from passion" and "forged by fire," the jersey-like kitchenwear's sides are draped with the Kappa logo, making for a stylish statement piece for the inspired cooks.

When it comes to functionality, the Paninari Uniform boasts safety lacing features and stain-resistant fabric.

The advert ends with a shot of the team owning their aprons, as the screen writes "Dedicated to Real Football Heroes."

Inspired by Football

Together with Dude Milan, the latest from Heinz and Kappa aims to celebrate football and its community by creating a uniform that takes inspiration from its rich culture. 

"After paying tribute to the true heroes of the stadiums, who make every match an unforgettable moment, we decided to create the first official jersey for the Paninari: an iconic uniform with technical features specifically designed to enhance the performance of our heroes," Heinz Marketing Manager Fiamma Sinibaldi said in a statement.

 

 

 

 

 

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Sinibaldi adds that in designing the uniform, the company could only choose Kappa as its partner — because just like Heinz, it has created some of the most memorable kits in football history. 

Meanwhile, Dude Creative Director Davide Labò shares that the team's experience working on the creative platform Proud Sponsor of Calcio Mangiato made them realize how essential the "paninaro" is to the experience of football fans. 

"That’s why we’re so excited and proud that iconic brands like Heinz and Kappa have eagerly joined us in this ambitious and meaningful project," Labò concluded.

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Editing by Katherine 'Makkie' Maclang