Children’s nutrition brand Once Upon a Farm has just launched its first campaign starring actress Jennifer Garner, the company's co-founder and chief brand officer.
In a set of ads crafted by creative communications agency Zambezi, a bunch of adorable kids use surprisingly big words to highlight the brand's healthy ingredients.
Founded by Cassandra Curtis in 2015, Once Upon a Farm's premium products and savvy marketing eventually led to the brand growing into a $100 million dollar business that could see an IPO launch within the next year or two.
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Earlier this year, the brand added shelf-stable snacks to its roster of organic products, all of which contain no added sugar, are non-GMO project verified, and are free of artificial colors, flavors, and preservatives
The campaign launched on streaming yesterday, and will see a linear TV release on September 3 during the airing of "America's Got Talent."
Advertising is admittedly expensive, but it presents many benefits for brands, like increasing product awareness, expanding audience base, enhancing sales, and building a positive image.
With these advertising benefits, newer brands like Once Upon a Farm stand to gain a lot, making what they spent worth it as the business grows.
Kids Talk Big About Healthy Ingredients
The campaign's main 30-second spot titled "The Goodness Inside," which was divided into two 15-second cuts, opens with a cute kid riding through a park.
Adorably mispronouncing some words, she tells the audience about how Once Upon a Farm's refrigerated pouches are farm-fresh and packed with nutrients.
Garner acknowledges the fun fact with a knowing smile.
Next, a hula-hooping kid lists a few of the brand's healthy ingredients, including pineapples, bananas, and spinach.
"Don't forget dragonfruit!" Garner chimes in, complimenting the child's excellent hooping skills.
Finally, a girl at a soccer game points out the brand's lack of added sugar, GMOs, and preservatives.
An additional spot for the brand's Fruit & Veggie Puffs humorously features dialogue from a baby, whose coos and sounds are translated by subtitles.
"Once kids try Once Upon a Farm, they won't stop talking about all the goodness we put inside," the actress concludes after both spots.
Garner, who joined the company in 2017, is a fitting spokesperson for the brand.
@jennifergarner My family farm in Oklahoma—organic, of course—is a laboratory (and the world’s teeniest supplier) for @Once Upon a Farm ♬ Thank God I'm a Country Boy - John Denver
The actress, a mother of three, is an advocate for early childhood education and serves on the board of Save the Children USA.
Additionally, Garner's all-organic family farm in Oklahoma is one of the suppliers for the brand.
The actress recently made waves in the film industry after reprising her titular role from the 2005 film "Elektra" in Marvel’s blockbuster hit "Deadpool & Wolverine," which released earlier in July.
Editing by Katherine 'Makkie' Maclang
