American restaurant chain IHOP has joined forces with Microsoft gaming brand Xbox to become its official breakfast partner.
This includes exclusive Xbox-themed merchandise, gaming rewards, and a limited-time Indiana Jones-inspired menu for its loyalty members.
The partnership, kicking off on November 18, includes the debut of IHOP’s new Fully Loaded French Toast, which includes the following three indulgent flavors crafted that evoke the thrill of treasure hunting:
- The Great Circle of Cinnamon
- Secret Cookie Butter
- Berry’d Treasure
IHOP's Indiana Jones menu features rich toppings and sweet fillings, making each dish a culinary adventure.
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This collaboration also introduces IHOP’s loyalty members to weekly exclusive Xbox merchandise drops, redeemable using PanCoins, IHOP’s rewards currency.
Featured collectibles include custom-designed IHOP + Xbox glasses and digital game downloads of Indiana Jones and the Great Circle, Halo Infinite, and more.
Marcos Waltenberg, GM of Xbox Global Partnerships & Consumer Products, expressed his excitement about the initiative in a press release:
“We’re incredibly excited to partner with IHOP, a brand that brings people together over great food, just as Xbox brings people together through gaming. This collaboration is the perfect way to celebrate our shared love for creating memorable, fun experiences.”
This collaboration comes as both brands capitalize on the trend of co-branding and experiential partnerships, this time, with dining meeting digital entertainment.
Bringing Together Food and Gaming
HOP's Fully Loaded French Toast is the latest innovation in the brand’s evolving breakfast offerings, tapping into holiday nostalgia and family connections while catering to gaming enthusiasts.
The limited-time rewards also include a custom IHOP-themed Xbox Series X, gaming accessories, and themed loyalty rewards, just in time for the December 9 release of Indiana Jones and the Great Circle game.
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IHOP and Xbox will host a livestream event on November 18, revealing more exclusive rewards for IHOP loyalty members on Xbox’s Twitch channel.
Additionally, IHOP is launching kid-friendly menu items, holiday beverages, and family feast options to further elevate holiday gatherings for families and fans alike.
IHOP's new menu launch highlights a creative approach to seasonal dining — similar to how Taco Bell tapped into nostalgia and exclusive experiences to strengthen customer loyalty.
