Key Takeaways
- Hot Wheels and Ferrari teamed up for the first time in over a decade, launching a collector-friendly lineup starting with a $100 heritage set.
- The partnership includes premium models, retail releases, and even an RC Ferrari SF90 Stradale made to race on Hot Wheels tracks.
- More Ferrari drops are planned through 2025 and beyond, cementing the collab as a long-term brand partnership aimed at fans of all ages.
Hot Wheels and Ferrari are going full throttle, putting the legendary Italian car brand back in die-cast for the first time in over a decade.
A new collaboration unveiled this week kicks off with a limited-edition collector's set that nods to the brands' shared racing heritage.
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The drop marks the first of many Ferrari-themed products planned throughout 2025.
This gives car enthusiasts and collectors a chance to get their hands on a full garage of classic and modern Ferraris — all in 1:64 scale.
he initial twin pack includes the Ferrari 312 P — a tribute to the first Hot Wheels Ferrari ever made in 1970 — the recently minted 499P Modificata, modeled after Ferrari's 24 Hours of Le Mans-winning racer.
This twin pack, available now for preorder on Mattel Creations, is part of the premium "Hot Wheels for Ferrari Heritage Set," retailing for $100.
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In a statement, Hot Wheels EVP and Mattel's Head of Vehicles & Building Sets Roberto Stanichi shared how the new collection was created for Hot Wheels fans and Ferrari connoisseurs.
"From our core die-cast available at retail worldwide to our most premium limited-edition models on Mattel Creations, fans of all ages can now bring a piece of Ferrari home."
The monumental brand partnership builds on a growing trend of tie-ups that blur the lines between toy and treasure.
Mattel drives engagement with a recipe for success, mixing collectible culture and legendary car design.
Garage Goals
The release lineup spans nine models across a variety of formats, from affordable singles to collector’s editions, including Ferrari legends like the F50, LaFerrari, and 250 GTO.
Among the most eye-catching is the Ferrari SF90 Stradale Assetto Fiorano RC, a miniature remote-control version of the real-world hypercar.
The hook? It can perform stunts on standard Hot Wheels tracks.
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Die-cast highlights rolling out through summer and fall include a nod to Ferrari's iconic race-day haulers:
- A Premium Ferrari F40 Competizione
- A 365 GTB4 Competizione transporter set pairing the 250 GTO with the Fiat 642 RN2
Each of these models features signature Hot Wheels detailing, including Real Riders wheels and full die-cast construction.
The more budget-friendly $1.25 range will let fans pick up mini Ferraris at retail stores nationwide, starting as early as June.
This highly anticipated collaboration engages both new and nostalgic audiences, enhancing brand equity through exclusive, collector-driven products.
Meanwhile, back in March, Barbie celebrated International Women's Day with a custom line of Role Model dolls.
Last month, Mattel's Monster High launched Corazon Marikit, the brand's first doll based on Filipino folklore.
